If you’re tired of your Facebook posts reaching a limited number of people, you're not alone. Organic reach for businesses is at an all time low, but luckily the social media website offers a powerful tool to change that: Facebook Ads. This platform gives small business marketers a louder voice and a chance to break through the clutter that fills up our news feeds, conveniently located on a website that we all use every day.
Every year, retailers, manufacturers, distributors, and other industry insiders join together in Orlando, Florida for three days in March to discover the newest, most innovative pet products on the market today.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
According to Packaged Facts, a market research firm, millennial pet owners are changing the landscape of the pet industry. These pet owners are ages 18-34 and not only have pets of their own, but they coddle them like newborns, using the most sustainable and economic ways possible. Millennials now make up the highest percentage of pet owners, responsible for 43 percent of pet owner growth from 2007 to 2015.
Retailers, manufacturers, distributors, and pet parents are constantly keeping an eye on pet food trends so they can get their hands on the next big thing. As the humanization of pets has shown that people are treating their furry family members with just as much love as their own children, this has brought a wave of human food trends into the industry.
Everyone loves a great story. People want to feel connected to a group, feel a sense of belonging, and stories create this connection. Stories give us a reason to communicate and relate, and give us something to believe in. Stories make us feel better, smarter, safer, or even loved.
Pet Food Experts knows that when we operate better, our customers do, too. In spring of this year, our Operations team began to explore each step of the order entry and delivery process in an effort to increase order accuracy and the number of perfect orders that arrived at our customers' doors. After months of ongoing initiatives including nearly every department, we are ending the year on a high note.