It's here, the sprint toward the end of the year! That's right, believe it or not, the holiday season is nearly upon us and it is time to start planning. This holiday season, 94.2% of consumers are set to purchase a gift for their pet. This is a huge selling opportunity for an independent pet retailer like yourself. Besides stocking up on inventory and creating attractive displays, there’s another tactic you can use to attract customers during the holidays and throughout the year. Promotions. Should be easy enough right? Fortunately, everybody loves a sale, and this super simple idea appeals to new customers while also rewarding loyal ones. All you need to do is get creative with your promotions and help create a seasonal customer experience that will draw them into your store during these peak retail shopping months.
Providing pet parents with the products and services they need to make sure that they come back for more will always be one of your main goals as an independent pet retailer. It’s easy to learn about your customers by asking them questions while they are in your store; however, we often forget that to build a truly valuable relationship it has to go both ways. In order to make lasting connections with your customers and your community, you need to prove your value. Sharing the story behind your business, not only the what and the how you do it, but more importantly the why you do what you do, and most importantly why pet parents should shop with you over your competition is the value proposition you need to succeed.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
It is no secret that creating a memorable in-store experience is one of the biggest ways independent pet retailers can compete with big-box stores and boost their sales. Several factors contribute to a customer’s experience in your store such as interactions with knowledgeable staff, engaging events, and an inviting store layout. The look and design of your store is one of the things that will make a lasting impression on customers both old and new. Taking a strategic approach to merchandising your store will not only improve the customer journey but ultimately boost your bottom line.
Instagram is no longer just a social media platform for personal use, in fact, there are more than 25 million business profiles on Instagram. For businesses, Instagram can be an excellent tool to help humanize your brand, engage with customers, showcase products and services, and most importantly boost sales! As the fastest-growing social media platform, it is more important than ever that small businesses have a presence on Instagram. As a busy pet retailer, it may be overwhelming to try and figure out how to use all of Instagram's features to your advantage but our quick start guide can help you get a jump on it.
As a pet store owner, you have a ton of pet-related knowledge. That knowledge (along with your stellar inventory of products) makes a big difference when it comes to attracting and retaining customers but in this growing industry beating your competitors requires more than just excellent customer service. As a small business owner it can sometimes be difficult to find new ways to market your business, connect with customers, and bring them more value. That's where blogging comes in. Blogging is a great and affordable way you can market your business and share your wealth of pet-related knowledge effectively establishing yourself as the local 'pet expert' and connecting directly with your customers.
In the busy world of pet retail it can sometimes be a challenge to decide where to allocate your attention. You see, as a small business owner there is one resource that is the most precious of all. Time. In some case there’s only one of you—but even if you have a small staff to help you support your business, there is a big world out there and a local pet market you want to conquer. The list of tasks can sometimes seem insurmountable. You’ve got the daily maintenance of your business, the big projects you’re working towards, the moonshots you’re dreaming of, the technology and trends to keep on top of and a million and one other odd jobs on top of that. But the more you reach for, the sooner you’ll realize that you simply just can’t do it all on your own, and there is no shame in that.