PAWTUCKET, R.I. — June 25, 2025 — As demand for high-quality, clean-label pet food continues to grow, Pet Food Experts (PFX), a leading distributor of premium pet food and supplies, is proud to announce a new partnership with fedwell®, a frozen raw dog food brand on a mission to make biologically appropriate, human-grade nutrition more accessible.
Now available to pet specialty retailers in the Northeast, Mid-Atlantic, Ohio Valley, and Midwest, fedwell offers frozen raw meals that combine transparency, quality, and value in a format that meets the demands of today’s health-conscious pet parents.
"At fedwell our mission is simple: to make raw food accessible and approachable for all dogs without ever compromising on quality,” said Katie Beyers, Brand Manager, fedwell. “We believe every dog deserves the power of raw and pet parents don't need to choose between what's best and what's affordable. By staying true to transparent sourcing, clean ingredients and biologically-appropriate nutrition, we're delivering raw food for all.”
The partnership supports Pet Food Experts’ ongoing commitment to delivering innovative, high-integrity brands that help independent retailers stand out in a competitive marketplace.
“fedwell offers everything we look for in a new brand partner: clarity of purpose, meaningful differentiation, and a clear benefit to our retailers,” said Nate Benner, Director of Category Management, Pet Food Experts. “We’re proud to support their mission of making raw more approachable and attainable for everyone.”
Retailers interested in carrying fedwell can place orders directly through their PFX sales representative or by emailing orders@petfoodexperts.com. A limited-time ISO offer is available now to support onboarding and early sell-through.
About fedwell
At fedwell®, we believe every dog deserves the power of raw. That’s why we make high-quality, biologically appropriate raw food convenient and affordable — without compromising on ingredients or standards. With fully traceable sourcing and a commitment to transparency, we deliver raw food that’s as honest as it is nourishing. Raw food for all, done right.
About Pet Food Experts
Pet Food Experts is the #1 pet specialty distributor in the U.S., proudly serving over 10,000 pet retail locations nationwide. With decades of experience, we're not just a distributor — we're a trusted partner, driving innovation and building meaningful relationships. Our industry-leading logistics network, which includes the largest cold-chain service in the industry, powers fresh and frozen deliveries to pet superstores, regional chains, farm & feed stores, independent pet shops, and 3PL direct-to-consumer and veterinary clinic channels. We are dedicated to nurturing a healthy, vibrant pet ecosystem that supports the well-being of pets and the communities they call home.
Media Contact
Brieanne Almeida
brie.almeida@petfoodexperts.com
Sr. Advertising & Engagement Lead
Pet Food Experts
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