PFEXPO West 2025 Proves Why Pet Specialty Thrives In Person
This June, PFEXPO West 2025 brought the pet specialty community together at the Disneyland Hotel Convention Center in Anaheim, CA for two days packed with connection, product discovery, and celebration.
With 600+ retailer attendees and a record-breaking 98 exhibitors, this year’s event reminded us that the pet specialty industry runs on strong partnerships and face-to-face moments that drive business forward.
What Made PFEXPO West a Must-Attend Pet Specialty Event
New Product Showcase Dazzles Buyers
The New Product Showcase, presented in partnership with SuperZoo (WPA), gave retailers an up-close look at fresh innovations in pet wellness, nutrition, and enrichment. From functional chews to eco-conscious packaging, the showcase helped buyers spot trends and plan their assortments with confidence.
"I loved the addition of the new products showcase! I also appreciate having two days to walk the floor and check deals, etc.” - Retailer Attendee
Where Business Meets Relationship-Building
The showfloor buzzed with meaningful conversations, new partnerships, and ongoing collaborations between pet specialty retailers and leading brands. From live demos to exclusive show deals, PFEXPO West was built for connection — and the results spoke for themselves.
From Showfloor to After-Party Celebration
The energy didn’t stop when the booths closed. In the Magic Kingdom Ballroom at the Disneyland Hotel, attendees gathered for a 1950s-themed after-party, featuring live music from The Dreamboats, curated cocktails, and classic treats like Disney’s beloved Dole Whip.
"We loved seeing all of our reps, meeting new store owners, and connecting. This is a great event to build relationships and even forge new friendships.” - Retailer Attendee
Thank You to Our PFEXPO West 2025 Sponsors
We’re incredibly grateful to the brand partners who brought the magic to life:
New Product Showcase: SuperZoo (WPA)
After-Party: Open Farm, Pets Global, Stella & Chewy’s, Wellness Pet Company
Meals & Breaks: Weruva, Elanco, Petcurean, FirstMate, Fromm, Redbarn, Woof
Show Perks: Earth Rated, Tiki Cat, Polka Dog Bakery, Antelope, Natural Pet Food Group, Champion Petfoods
"The trade show was excellent!! The food was delicious and everyone was so friendly and helpful! It was very organized and spacious. The band at the after party was very nice. I fully enjoyed myself! PFX really rolled out the red carpet for us! Thank you!” - Retailer Attendee
Get Ready for PFEXPO East: Sept. 11-12 at Mohegan Sun
Didn’t make it to Anaheim? You’ve got another chance to connect, learn, and grow.
PFEXPO East 2025 is happening this September 11-12 at Mohegan Sun in Uncasville, CT, and registration is open now. Expect more exclusive deals, new products, and powerful networking with peers across the pet specialty industry.
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