Our online storefront will be offline tomorrow Saturday, August 9th from 9 AM to 5 PM EST for scheduled maintenece. We apologize for any inconvenience.
Get in Touch
Blog Feature

By: Caitlyn Mendonca   August 15th, 2019

The Pet Retailers Quick Start Guide to Instagram Marketing

Business Boosters | Marketing Tips

Instagram is no longer just a social media platform for personal use, in fact, there are more than 25 million business profiles on Instagram. For businesses, Instagram can be an excellent tool to help humanize your brand, engage with customers, showcase products and services, and most importantly boost sales! As the fastest-growing social media platform, it is more important than ever that small businesses have a presence on Instagram. As a busy pet retailer, it may be overwhelming to try and figure out how to use all of Instagram's features to your advantage but our quick start guide can help you get a jump on it. 

Read More

Share

Blog Feature

By: Jen Phillips April   August 2nd, 2019

Reasons to Start Blogging, Plus 10 Quick Topics for Pet Retailers

Business Boosters | Marketing Tips

As a pet store owner, you have a ton of pet-related knowledge. That knowledge (along with your stellar inventory of products) makes a big difference when it comes to attracting and retaining customers but in this growing industry beating your competitors requires more than just excellent customer service. As a small business owner it can sometimes be difficult to find new ways to market your business, connect with customers, and bring them more value. That's where blogging comes in. Blogging is a great and affordable way you can market your business and share your wealth of pet-related knowledge effectively establishing yourself as the local 'pet expert' and connecting directly with your customers.

Read More

Share

Modern Pet Consumer Infographic
Download Our Free Infographic

Get to know the modern pet consumer

Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.

Blog Feature

By: Heather Chisholm   June 24th, 2019

Train Your Staff to Keep Customers Coming Back for More

Health & Wellness | Business Boosters

In the age of online retail, it is more important than ever to have a reliable customer base. When you have the same consumers repeatedly return to your store for expert advice and products that they can only receive from you and your staff, this creates a bond of respect, trust, and cash flow for your business. The goal is to be continually assisting and educating the customer on their journey with their pet. In terms of pet health, there is always something to be focusing on that you (the local pet expert) have solutions for.

Read More

Share

Blog Feature

By: Caitlyn Mendonca   June 19th, 2019

Eye-Catching Display Ideas to Help Boost Sales in Your Pet Business

Business Boosters | Marketing Tips

When a customer enters your pet retail store their first impression will be based on what strikes them visually. Displays play an important role in nurturing the customer experience in your pet business. Having interesting and eye catching displays will immediately make your store stand out from your competitors. A great display may make a customer stop and take notice of a product they do not typically buy. Sometimes it can be difficult to figure out how to make a display look like more than just products laid out on a table or sitting on some shelves. Oftentimes the simpler the display design idea the greater the impact it will have. 

Read More

Share

Blog Feature

By: Caitlyn Mendonca   April 22nd, 2019

Help Support Sustainability as a Beta Positive Impact Partner

Industry News | Business Boosters

Within the past few years, there has been a major shift in the pet industry towards more sustainable practices. With the fast growing concern for our planet’s welfare, many companies within the pet industry (and beyond) are taking a long hard look at their personal effect on the environment and are beginning to change how they do business. Not only that, but as consumers become more aware of their impact on the planet they are seeking out sustainable brands and products more than ever before. As a retailer, you play a huge role in helping promote sustainability to this growing number of concerned consumers. Today on Earth Day it is the perfect time for you to begin taking steps towards the sustainable future consumers want. 

Read More

Share

Blog Feature

By: Caitlyn Mendonca   April 12th, 2019

Maximize Your Frequent Buyer Programs by Using Astro Loyalty

Business Boosters

Creating a unique shopping experience and building customer loyalty is the most surefire way to beat out big box stores and online retail giants. You can offer insights and advice to pet parents that they can't get anywhere else and by doing this you offer a more personalized shopping experiencing. Manufacturer frequent buyer discounts paired with your own rewards program is another great way to improve the customer experience and grow customer retention. Research shows that acquiring new customers can cost 5x more than retaining current customers and by increasing retention by just 5 percent through customer loyalty programs you can boost revenue by 75 percent. Wow!

Read More

Share