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Show Your Pride this June by Celebrating Unconditional Love Blog Feature
Caitlyn Mendonca

By: Caitlyn Mendonca on May 8th, 2019

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Show Your Pride this June by Celebrating Unconditional Love

Marketing Tips

During the month of June, millions across the globe will gather to celebrate LGBT Pride. Pride parades range in size from 5 million attendees in Sao Paulo, Brazil to only a 100 in Sligo, Ireland. No matter big or small there will be parades and parties held in every major city across the US and even in some small towns during June. The month of June is an opportunity to show your support for the LGBT members of your community whether they are customers or not. By celebrating pride in your business you can let your customers and the community you serve know that you believe in unconditional love for both pets and people everywhere.

LGBT Pride Month is a celebration so take this as an opportunity to have a some fun in your store! For instance, rainbows. Often used as a symbol of the LGBT community, they can also be used to create colorful displays and signage to celebrate the occasion. Besides, as a symbol of positivity, harmony and opportunity, who wouldn't want that kind of energy around? Check out these other creative and colorful ways you can join the party this pride month.  

Say it Loud and Proud

A super easy way to celebrate not only in June but all year round is by expressing your support for the LGBT community in your business. Establish your independent pet store as a local business that welcomes LGBT community members by advertising through signage in your store. Put a sign on your doors, by the registers, or on your social media channels. You don't need to say much, just let your customers know that all are welcome in your store

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Support Unconditional Love in Your Store

Show your support for unconditional love this June and all year round with this colorful sign you can post anywhere in your store!

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Join the Gayborhood

You can put yourself on the map as an LGBT friendly business by using the Gayborhood website. All you have to do is create an account and submit your businesses information for review. Once approved, you can build a profile and include information about your business like operating hours, website, phone number, photos and most importantly your address.

GayborhoodThe Baltimore Pet Shoppe has a great profile on the Gayborhood site that shares a little about their store and allows customers to get in contact with them if they have any questions.

Adding your store onto a site like the Gayborhood will not only support a good cause, but also helps your business get found online. In fact, the more mentions of your business online with the correct information the better. Overall this helps boost your SEO authority and places you higher in the search results of new potential customers. 

Create A Colorful Display

An eye-catching display is a great way to mark a special occasion and sell products at the same time. It can be as simple as grabbing accessories, toys, and collars in every color of the rainbow then displaying them in all their Roy G. Biv glory. It’s even better if you have some rainbow merchandise. Whether it is a toy or apparel now is the perfect time to put them on display so your customers can get their pups ready for pride month.   

Pet Central in New York City made use of all their rainbow merchandise for a cute p[ride display they posted on social media. With over 2 million attendees NYC Pride is one of the biggest events in the world!

Think about all those colorful bags of food you already have on your shelves. Why not use what you already have to make a statement. Try merchandising the bags (or cans!) and arrange them in rainbow order to create a store wide effect. This is sure to have pet parents, itching to pick up a bag so their pets can have a taste of the rainbow!

Check out this Zignature pallet rainbow at Bentley's Pet Stuff in Arvada,CO. This is an easy display to put together that will give your store some rainbow flair for pride.

Donate To An LGBT Charity

To celebrate LGBT Pride in your store you can raise money for a charitable organization that supports the LGBT community. A fundraiser is a great way to celebrate and engage your customers. Place some donation bins by your register to collect spare change and ask customers if they would like to round up their totals to donate to the charity of your choice. 

If you are not sure what LGBT organization you should donate to here's a few of my favorites.

  • GLSEN (pronounced "glisten") is a leading national education organization that's mission is to transform K-12 schools into safe and affirming environments to ensure that LGBTQ students are able to learn and grow in a school environment free from bullying and harassment.
  • The Trevor Project provides crisis and suicide intervention to LGBTQ individuals under the age of 25. They are a national organization that have helped hundreds of thousands of young people through their multiple in-person and online life-saving resources which include 24-hour mental health hotline, webchat, and text message services.
  • PFLAG (Parents, Family & Friends of Lesbians and Gays) is a national nonprofit organization which promotes the well-being of lesbian and gay people, their families, and friends through education and advocacy. They are a useful resource for parents of students who are coming out in college or for faculty and staff when one of their children comes out to them. 

Encourage Staff to Show Support

For the month of June encourage staff to wear something rainbow when they work. You could provide them with rainbow bracelets or rainbow stickers to put on their shirt and even share with customers. If you really want to go the extra mile create a pride-themed t-shirt for employees to wear while they work. There are several online custom t-shirt makers you can choose from. Some allow you to upload your own personal designs and others will offer that along with design services to help you create your t-shirts. Make sure to share plenty of pictures of your staff all decked out. 

All the Best Petcare in Seattle, WA wore special rainbow branded t-shirts and shared the occasion with their customers on social media during the month of June.
If your community holds a Pride Parade consider sending one or a few of your employees to walk the parade and show your support. You can hand out business cards or flyers to attendees and drive more traffic back to your store. An even better option would be to have your own booth at pride if your local event has the option. You can hand out treats and samples to all the attendees as they walk by, shake some hands and help raise awareness about your store.
While at your local pride event considering giving out pride themed treats, like these from Bentley's Pet Stuff in Chicago, IL. They are sure to be a big hit with participants and their prideful pups!

Post Some Prideful Puppies

If you can't join the pride festivities in person you can always join in online. Post pictures of some prideful puppies on your social media pages. Everyone loves seeing cute puppies in their social feeds and when they are decked out in rainbows and for a good cause, well, that's even better! So, make sure to snap some photos of puppies ready for pride or even repost some of your favorites from other local businesses, vendors, or LGBT organizations.

The Downtown Dog Lounge in Seattle, WA posted a super cute picture of in support of Pride.

Consider holding a social contest to encourage pet parents to engage with your business online. Ask them to share a picture of their pet(s) decked out in rainbows or rallying at a local event. Have your followers tag you in the picture and/or use a custom hashtag to qualify for a prize drawing. Maybe it's a discount off their next purchase, a free treat, or something else you and your team come up with. Have fun with it, as I mentioned before pride is a celebration, and your marketing should reflect that. 

Ready To Celebrate?

By voicing your support, decorating your store, or even joining the parade you can celebrate LGBT Pride Month in a fun and engaging way. Connect with customers while sharing your values by celebrating pride in your independent pet business. With studies showing that 44 percent of all consumers say they want retailers they shop at to share their values. Pride month is the perfect opportunity to express some of your values to your community all while having fun!

How do you celebrate LGBT Pride? Let us know in the comments below! 

 

About Caitlyn Mendonca

Caitlyn Mendonca is a member of the Pet Food Experts Marketing team and has been working in the pet industry for almost 4 years. She has always been a lover of all animals scaly, feathered, and furry. She got her first pet Muffin at the age of three and loves spending time cuddling her as they watch movies on the couch. Caitlyn is a true Rhode Island native who is always down for some chowdah and clam cakes with a side of ice cold coffee milk!

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