Word-of-mouth is an independent retailer’s best friend. One happy customer tells another and now you have two happy customers and so on. Customer advocates help keep your marketing costs down and let you provide better customer service.
When customers enter your store looking for pet food, they’re often confused. Is limited ingredient best for their precious pet or should they go with one of those pre-packaged frozen raw diets? Some pet lovers ask outright which is the best dog food for their pooch? Others might not let up they are confused unless asked.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
There’s good news and bad news when it comes to managing your digital presence. The good news is, you have multiple ways to connect with your customers including social media, reviews, emails, and even online chat functions. The bad news is that you have multiple ways to connect with your customers which means more platforms to pay attention to and learn how to use.
Did you know 80% of your sales come from 20% of your customers? That’s right! So while your competition worries about getting new customers in the door, you can take advantage of the more lucrative opportunities already walking in. Here are five easy strategies you can implement today to strategically sell more to your top 20%. We will call these your "all star customers", the ones who faithfully come back for more.
Spring has sprung! Flowers are blooming, the sun is shining, puppies are prancing! This is a great time of year to take a look around your store with fresh eyes. There are things every store owner or manager can do to improve your customer’s shopping experience and increase sales.
Trends have indicated how important it is for retailers to consider more than their price point. Today’s consumers aren’t just shopping for the best deal — they’re shopping for the best brand. What does it mean to be the best brand? It’s about the consumers’ perception of your brand, as well as the relationship you have with your existing customers.