Food for Thought

Original Post by: NorthPoint Pets & Company A few months have passed since the FDA released a report about a potential relationship between grain-free pet foods and Dilated Cardiomyopathy or, DCM. We've all had customers walk through the door with concerns, some even have those same concerns shared with their veterinarian. However, very little research and data are available surrounding this potential relationship, and some within the industry have failed to recognize a greater problem. DCM is just one of many concerns pet owners have to face, along with cancer, diabetes, kidney disease, and allergies just to name a few. The reality is that hyper-focusing on avoiding any one of these can increase the risk for the others. 

It's here, the sprint toward the end of the year! That's right, believe it or not, the holiday season is nearly upon us and it is time to start planning. This holiday season, 94.2% of consumers are set to purchase a gift for their pet. This is a huge selling opportunity for an independent pet retailer like yourself. Besides stocking up on inventory and creating attractive displays, there’s another tactic you can use to attract customers during the holidays and throughout the year. Promotions. Should be easy enough right? Fortunately, everybody loves a sale, and this super simple idea appeals to new customers while also rewarding loyal ones. All you need to do is get creative with your promotions and help create a seasonal customer experience that will draw them into your store during these peak retail shopping months.

Original Post by: inClover Research In both the human world and the pet world, probiotics and now prebiotics are all the rage. We hear talk about probiotic and prebiotic foods and supplements that will help keep our pets' digestive health in peak condition. When working in pet retail, pet parents will come to you looking for a solution when their pet has an upset tummy. It is in the best interest of you and the pet parents you serve to provide them with a solution that will continuously support the gut health of their pets and not just provide them with a quick fix. 

Providing pet parents with the products and services they need to make sure that they come back for more will always be one of your main goals as an independent pet retailer. It’s easy to learn about your customers by asking them questions while they are in your store; however, we often forget that to build a truly valuable relationship it has to go both ways. In order to make lasting connections with your customers and your community, you need to prove your value. Sharing the story behind your business, not only the what and the how you do it, but more importantly the why you do what you do, and most importantly why pet parents should shop with you over your competition is the value proposition you need to succeed.

It is no secret that creating a memorable in-store experience is one of the biggest ways independent pet retailers can compete with big-box stores and boost their sales. Several factors contribute to a customer’s experience in your store such as interactions with knowledgeable staff, engaging events, and an inviting store layout. The look and design of your store is one of the things that will make a lasting impression on customers both old and new. Taking a strategic approach to merchandising your store will not only improve the customer journey but ultimately boost your bottom line.

Instagram is no longer just a social media platform for personal use, in fact, there are more than 25 million business profiles on Instagram. For businesses, Instagram can be an excellent tool to help humanize your brand, engage with customers, showcase products and services, and most importantly boost sales! As the fastest-growing social media platform, it is more important than ever that small businesses have a presence on Instagram. As a busy pet retailer, it may be overwhelming to try and figure out how to use all of Instagram's features to your advantage but our quick start guide can help you get a jump on it.