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Blog Feature

By: Jen Phillips April   May 21st, 2019

A Comprehensive Guide to Reading Pet Food Labels [Infographic]

Pet Nutrition | Health & Wellness

As a pet store owner, you’re well aware that there’s no shortage of food options. In fact, every month sees new pet food releases each of them designed to be the healthiest and more palatable than the rest. Where there used to be adult food and puppy/kitten food; now there’s breed specific foods, novelty proteins, vegan, gently cooked, fully cooked, raw, frozen, etc. It’s no wonder your customers are confused about what to feed their pets! Part of that confusion stems from the idea there’s one best food to feed your pet. Of course, there isn’t. There are many brands that can provide pets with top-quality nutrition and variety they need to thrive.

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By: Caitlyn Mendonca   May 8th, 2019

Show Your Pride this June by Celebrating Unconditional Love

Marketing Tips

During the month of June, millions across the globe will gather to celebrate LGBT Pride. Pride parades range in size from 5 million attendees in Sao Paulo, Brazil to only a 100 in Sligo, Ireland. No matter big or small there will be parades and parties held in every major city across the US and even in some small towns during June. The month of June is an opportunity to show your support for the LGBT members of your community whether they are customers or not. By celebrating pride in your business you can let your customers and the community you serve know that you believe in unconditional love for both pets and people everywhere.

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Modern Pet Consumer Infographic
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Blog Feature

By: Caitlyn Mendonca   April 22nd, 2019

Help Support Sustainability as a Beta Positive Impact Partner

Industry News | Business Boosters

Within the past few years, there has been a major shift in the pet industry towards more sustainable practices. With the fast growing concern for our planet’s welfare, many companies within the pet industry (and beyond) are taking a long hard look at their personal effect on the environment and are beginning to change how they do business. Not only that, but as consumers become more aware of their impact on the planet they are seeking out sustainable brands and products more than ever before. As a retailer, you play a huge role in helping promote sustainability to this growing number of concerned consumers. Today on Earth Day it is the perfect time for you to begin taking steps towards the sustainable future consumers want. 

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Blog Feature

By: Caitlyn Mendonca   April 12th, 2019

Maximize Your Frequent Buyer Programs by Using Astro Loyalty

Business Boosters

Creating a unique shopping experience and building customer loyalty is the most surefire way to beat out big box stores and online retail giants. You can offer insights and advice to pet parents that they can't get anywhere else and by doing this you offer a more personalized shopping experiencing. Manufacturer frequent buyer discounts paired with your own rewards program is another great way to improve the customer experience and grow customer retention. Research shows that acquiring new customers can cost 5x more than retaining current customers and by increasing retention by just 5 percent through customer loyalty programs you can boost revenue by 75 percent. Wow!

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Blog Feature

By: Stacy Wood   March 28th, 2019

Why Global Pet Expo was the 'The One Show to Attend' in 2019

Industry News | Business Boosters

This year's Global Pet Expo marked its 15th year and was the biggest event to date. In fact, with just over 352,300 square feet of exhibiting space,1173 manufacturer booths, 1000 new products, and over 30-plus hours of free educational seminars it has just about everything you need to learn and grow your pet retail business. We did the math, and with a total of 29 hours of showtime and approximately 1173 booths to explore that would give the average person roughly 1 minute and 28 seconds respectively at each booth. That is with no breaks at all. No lunch, no sitting, just one booth to the next. It's almost hard to comprehend!

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Blog Feature

By: Jen Hamilton   February 28th, 2019

Cat Not Using Its Litter Box? Tips for Solving Litter Box Aversion

Health & Wellness

Litter boxes are a great indication of your cat’s health. The size and frequency of urination and the smell and color of feces can tell you a lot about the health of your pet. Keeping an eye on your litter box can clue you into your cat’s gut health, level of hydration (or level of dehydration) and even show early signs of urinary tract issues. All too often, cats stop using their litter boxes to the confusion and dismay of their human counterparts. They could be urinating in the sink or tub, defecating in the bed sheets, or going to the bathroom anywhere but the litter box.

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