In the age of online retail, it is more important than ever to have a reliable customer base. When you have the same consumers repeatedly return to your store for expert advice and products that they can only receive from you and your staff, this creates a bond of respect, trust, and cash flow for your business. The goal is to be continually assisting and educating the customer on their journey with their pet. In terms of pet health, there is always something to be focusing on that you (the local pet expert) have solutions for.
Litter boxes are a great indication of your cat’s health. The size and frequency of urination and the smell and color of feces can tell you a lot about the health of your pet. Keeping an eye on your litter box can clue you into your cat’s gut health, level of hydration (or level of dehydration) and even show early signs of urinary tract issues. All too often, cats stop using their litter boxes to the confusion and dismay of their human counterparts. They could be urinating in the sink or tub, defecating in the bed sheets, or going to the bathroom anywhere but the litter box.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
In the fight to compete with online and big box retailers, one of the strongest tools for the independent pet retailer is offering services. A groomer, daycare, training, self-service wash, or boarding will help increase traffic and widen your customer base. However, just getting them in the door doesn’t mean that they will also shop your shelves. There is some work and selling required. So take the time to get your team on board so you can tackle services in your store.
If you’re a pet retailer, you know how confusing the world of pet food can be for your customers. Should they buy canned food, dry food, or fresh food? What about grain-free foods? Should they go raw? The list goes on. You have to keep your finger on the pulse of new pet trends so you can stay ahead of the curve and be the “go to” source for your customers. In the ever-expanding area of pet food, it’s never been more important. According to industry publication, PetFood Industry, we’ll continue to see the humanization of pet food in the coming year. Probiotics, PCR, and preventive foods are just some of the crossover trends that have gone from the human market to the pet market.
One of the biggest threats to a pet's health is dental disease. This common issue among pets can have a very serious impact on their well being. According to the American Veterinary Medical Association (AVMA), 80% of dogs and 70% of cats will develop some form of oral disease by age three. Untreated oral disease can lead to serious conditions such as kidney disease, lung disease, and heart disease. In order to bring awareness to the dental health of our pets, February has been named National Pet Dental Month. Now is your chance to help pet parents improve their pet’s dental health and create good habits for year-round care.
While it’s not necessary for dogs to perform circus tricks, having good manners is always appreciated. Dogs have to be taught that you don’t want them jumping on people, that the couch isn’t a chew toy, and that sitting in place will earn them praise. Despite what many think, you CAN teach an old dog new tricks, whether the dog is 10 weeks old or 10 years old it is never too late to start training. This is why the Association of Professional Dog Trainers dedicates the month of January to educating pet owners on why dog training is important. Now is the time to be prepared for customers looking for all the tools they need to train their four-legged family members.