Word-of-mouth is an independent retailer’s best friend. One happy customer tells another and now you have two happy customers and so on. Customer advocates help keep your marketing costs down and let you provide better customer service.
When customers enter your store looking for pet food, they’re often confused. Is limited ingredient best for their precious pet or should they go with one of those pre-packaged frozen raw diets? Some pet lovers ask outright which is the best dog food for their pooch? Others might not let up they are confused unless asked.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
There’s good news and bad news when it comes to managing your digital presence. The good news is, you have multiple ways to connect with your customers including social media, reviews, emails, and even online chat functions. The bad news is that you have multiple ways to connect with your customers which means more platforms to pay attention to and learn how to use.
Did you know 80% of your sales come from 20% of your customers? That’s right! So while your competition worries about getting new customers in the door, you can take advantage of the more lucrative opportunities already walking in. Here are five easy strategies you can implement today to strategically sell more to your top 20%. We will call these your "all star customers", the ones who faithfully come back for more.
Let’s face it: despite the high quality food brands you sell at your store, many pets could benefit from supplements. Pets experiencing symptoms like lack of energy, dull coat, upset stomach, bad breath, and even cancer can benefit from the right supplement recommendation. Even better, you have the opportunity for an add-on sale for nearly every customer that walks through your door.
As pet parents pay more attention to the dietary needs of their furry friends, they are taking their pets’ diets back to basics with Limited Ingredient Diets that eliminate any extra, unnecessary ingredients and help cats and dogs with food sensitivities. For those interested in maximizing nutritional benefits while minimizing risk of food allergies and other diet-related issues, LID may be the way to go.
