PAWTUCKET, RI (APRIL 2026) - Earth Day is a reminder that even small choices can add up.

This year, the Pet Sustainability Coalition (PSC) and Astro Loyalty are coming together to support a simple idea: when we shop thoughtfully and support local businesses, we help build a healthier future for pets and the planet.

Like many of PSC’s industry-wide initiatives, this one was shaped through member collaboration. Portland Pet Food Company, a PSC Accredited company committed to sustainability, took the lead in turning this idea into a coordinated moment that benefits the broader industry.

From April 20-26, sustainable brands that are PSC Accredited will share special offers through Astro’s platform. Independent pet retailers can choose to activate those offers in their stores.

It works like this:

1. PSC Accredited Brands publish Earth Week Offers

2. Independent retailers activate them in-store

3. Pet parents save on products that are better for the planet 

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What is PSC Accreditation?

PSC offers the only accreditation in the pet industry that measures and verifies sustainable business operations. Companies go through a third-party assessment of their environmental and social practices. To qualify, they must:

• Complete a comprehensive impact assessment
• Meet a minimum performance score
• Provide accurate documentation
• Show ongoing improvement year over year

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Accreditation means they’ve committed to accountability and continued improvement. Many PSC Accredited brands actively work to:

• Reduce waste and improve packaging
• Lower carbon emissions
• Strengthen supply chain transparency
• Support their employees and communities

A Few Brands to Look For During Earth Week

Here are a few standout deals from PSC 2025-2026 Top Performers!

Applaws/ MPM
View Astro Offer
 

Portland Pet Food
View Astro Offer

Earth Animal
View Astro Offer

 Earth Animal | Earth Week - PSC | $2.00 OFF Apothecary Liquid Supplements 

  

Open Farm
View Astro Offer

  
How to Participate 

Pet Parents:
Shop the Earth Week Collection on PFX and look for the Paws for Our Planet badge in-store April 20-26.

Find your local Astro store

Retailers:
Activate participating Astro Offers and join a national movement that drives traffic while celebrating sustainability. Find and enroll in offers

Brands:
Lead with impact. Show consumers what responsible innovation looks like in the pet industry.