It's no secret that the challenges our world faces today are too big for any individual or individual organization to tackle. The Pet Sustainability Coalition is helping pet industry organizations and individuals turn their collective motivation and shared vision into action. As purpose-driven leaders, working together is the only way to make a real difference and tackle systemic change. In a short amount of time, the coalition has made a profound impact in helping to shape and activate sustainability efforts across this great industry. We’re pleased to announce this collaborative commitment and invite others to help drive further transformation.
On this 51st Earth Day, four Pet Sustainability Accredited brands are taking extra steps in celebration and action to advance their communities' wellbeing. While we're of the mindset that Earth Day is every day, this annual holiday prompts us all to take an extra step to protect and preserve this beautiful planet we all call home. Our amazing planet not only provides a bountiful place for our families to work and play, but it also generously provides the natural resources needed to successfully run our businesses.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
At the Global Pet Expo in March of 2020, the Pet Sustainability Coalition, Earth Animal, and Pet Food Experts announced a unique Flex Forward Pilot Program. Since August 2020, retailers from across the nation have been working toward a collective mission to gather 5,000 pounds of pet food packaging in an effort to identify sustainable alternatives to the packaging disposed of in landfills.
It is no secret that the COVID-19 pandemic has changed a lot about our way of life. Undoubtedly one of the most significant changes is the way in which we gather. As a result, we have seen many of our treasured industry shows, including PFEXPO, either canceled, postponed, or testing virtual formats to keep attendees, exhibitors, and workers safe. If you attended Global Pet Expo 2020 just weeks before the world shut down, then you can remember the feeling of impending change. Empty booths, quiet whispers, and the questioning looks when you saw someone sporting a mask as they walked through the aisles. We didn't know at the time, but everything was about to change.
Over the past year, we’ve seen nearly every industry event pivot to a virtual platform. I’ve had the pleasure of attending several virtual conferences and recently participated in the first-ever Pet Sustainability Coalition’s UnPacked21 event. UnPacked brought together over 400 attendees, including sustainable packaging experts and suppliers, as well as pet industry brands, manufacturers, and retailers, to shed light on one of our industry’s largest issues.
Local neighborhood pet stores have accounted for approximately 4-5% of the estimated $38 billion dollars spent on pet food and treat sales sold so far in the U.S. in 2020. However small that might seem, independent pet stores still represent the best source for information, premium products, and services for consumers and their pets. One of the biggest challenges in growing independent pet’s share of the industry pie is customer acquisition. Meaning, how many customers businesses are able to gain and maintain walking through their doors, or shopping online with them on a regular and prolonged basis.