Toll Free: 800-637-7338
Our customer experience team services pet specialty retailers from Washington State to Maine.
Ask a question, express a concern, or just say hi! We’re more than happy to hear from you.
Our customer experience team services pet specialty retailers from Washington State to Maine.
Ask a question, express a concern, or just say hi! We’re more than happy to hear from you.
Pet Food Experts
August 22, 2025
SUPERZOO was back -- and so was Pet Food Experts! For the second year in a row, we got up close and personal with some of the most exciting new pet products, got a chance to reconnect with some of our beloved retailers and vendors - and got to make new friends as well! But best of all, we got to soak up the energy and excitement of the most passionate people in the pet industry - ourselves included!
Pet pros from around the world gathered at Las Vegas' Mandalay Bay Convention Center to spotlight trends, show off innovative new ideas and share invaluable insights, all aimed at improving the lives of pets -- and the families who love them.
Though not necessarily new to the industry, some new-to-PFX brands were showcased this year at SUPERZOO! With a gleam in their eyes and pets' best interests in their hearts, these brands showed their stuff!
🐾 Diamond
🐾 Portland Pet Food
🐾 Shepherd Boy Farm
🐾 Badlands Ranch
🐾 Dr. Marty
🐾 Instinct
Among the most memorable moments at this year's SUPERZOO was one that truly celebrated the Pet Food Experts family -- by honoring the family that started it all. For their commitment and dedication to pet retail, our CEO, Michael Baker and his family received the Lifetime Achievement Award from the WPA (World Pet Association).
The award recognized the Bakers for their impact on the lives of pets and their families across generations and honored their contributions through Pet Food Experts and Rumford Pet Center. And Michael took the opportunity to express his gratitude to his mom for her inspiration and unwavering support.
It was so exciting to see how much Pet Food Experts has grown since our last visit to SUPERZOO!
Our booth was larger and more dynamic than ever before! With a focus on meaningful connections, the new booth offered counters and conversation spaces that gave us a chance to connect one-on-one and also to meet and greet new visitors!
But none of the excitement, energy or engaging conversation would have been possible without the hard work, passion and dedication of the PFX team. Always going above and beyond to deliver genuine experiences for vendors, retailers -- and each other -- our success at this year's SUPERZOO was yet another reminder of PFX pride in action!
Weren't at the show? Take a peek at all the PFX fun from SUPERZOO!
Can't get those must-have items out of your mind? Don't let FOMO get the best of you! Stay ahead of the trends and keep pets -- and their parents! -- happy and coming back for more!
👉 Shop now at orders.petfoodexperts.com
📞 Or contact your PFX rep for recommendations and support!
Pet Food Experts is the #1 pet specialty distributor in the U.S., proudly serving over 10,000 pet retail locations nationwide. With decades of experience, we're not just a distributor—we're a trusted partner, driving innovation and building meaningful relationships. Our industry-leading logistics network, which includes the largest cold-chain service in the industry, powers fresh and frozen deliveries to pet superstores, regional chains, farm & feed stores, independent pet shops, and 3PL direct-to-consumer and veterinary clinic channels. We are dedicated to nurturing a healthy, vibrant pet ecosystem that supports the well-being of pets and the communities they call home.
With a history spanning over 80 years, Pet Food Experts has evolved into a premier distributor of pet food, treats, toys, and supplies. Renowned for its award-winning approach, it thrives on relationships, innovation in service, and providing an unparalleled customer experience. Pet Food Experts is committed to fostering enduring success for its partners and serving as a thought-leader, lighting a transformative impact for the entire pet ecosystem. Discover more at www.petfoodexperts.com.