Leading dog supplement brand, Wuffes, joins the PFX family, bringing its viral supplements to specialty pet retailers nationwide.
PAWTUCKET, RI (MAY 2026) - Pet Food Experts (PFX), the leading pet specialty distributor in the U.S., today announces a new distribution partnership with Wuffes, the dog supplement brand that has built category leadership in canine health in just five years.
Wuffes full portfolio includes their award-winning Hip & Joint Chews (available in breed-specific formulations for small-medium and large breeds), Joint Liquid, Calming Chews, Allergy & Itch Chews, Probiotic Chews, Multivitamin Chews, and Omega-3 Fish Oil.
Founded in 2020, Wuffes has built a impressive, loyal community of over 750,000 dogs and pet parents, and earned tens of thousands of five-star reviews, becoming one of the most recognized names in pet supplements. The brand ranked #400 on the 2025 Inc. 5000 list of America's fastest-growing private companies — a track record built entirely online, without a single major retail partner until late 2025. The PFX partnership marks a significant step in Wuffes' expansion from a digitally native brand to a true omni-channel market player.
“We’re thrilled about the addition of Wuffes to the PFX family of brands,” said Nate Benner, Director of Category Management at Pet Food Experts. “As a brand so committed to the health and wellbeing of pets, Wuffes is the perfect partnership to help continue the PFX vision of growing and nurturing a healthy pet ecosystem.”
Wuffes was built on a simple but uncompromising premise: dog supplements should be formulated to the same clinical standards as human health products. Every Wuffes supplement is scientifically-formulated, NASC certified, and built around meaningful inclusion levels of active ingredients.
"Launching with PFX as our first independent distributor is a huge milestone. It's a signal to the entire independent channel that Wuffes is serious about showing up, investing in partnerships, and growing alongside the retailers who make this industry great. This partnership gives us the opportunity to bring Wuffes to millions more dogs, through the retailers their owners already trust,” added Evan Youngquist, VP of Retail Sales at Wuffes.
Rollout begins in May 2026. Retailers interested in carrying Wuffes should connect with their PFX representative.
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Pet Food Experts
Wuffes
About Wuffes
Founded in 2020, Wuffes set out to do one thing: make dog supplements that actually work. Every formula is built around clinically studied ingredients at inclusion levels that make a difference — NASC certified and developed to the same standards as human health products. Five years on, Wuffes has served over 750,000 dogs and is one of the fastest-growing pet supplement brands in the U.S., ranking #400 on the 2025 Inc. 5000 list of America's fastest-growing private companies.
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