Do you find it difficult to draw in new customers while maintaining a strong connection with your current customers? Now, there are many ways you can build customer loyalty and promote your business, but holding a successful store event is a sure way to show customers you are grateful for their business and engage new customers that stroll in.

Did you know 80% of your sales come from 20% of your customers? That’s right! So while your competition worries about getting new customers in the door, you can take advantage of the more lucrative opportunities already walking in. Here are five easy strategies you can implement today to strategically sell more to your top 20%. We will call these your "all star customers", the ones who faithfully come back for more. 

Let’s face it: despite the high quality food brands you sell at your store, many pets could benefit from supplements. Pets experiencing symptoms like lack of energy, dull coat, upset stomach, bad breath, and even cancer can benefit from the right supplement recommendation. Even better, you have the opportunity for an add-on sale for nearly every customer that walks through your door.

Spring has sprung! Flowers are blooming, the sun is shining, puppies are prancing! This is a great time of year to take a look around your store with fresh eyes. There are things every store owner or manager can do to improve your customer’s shopping experience and increase sales.

Let's be honest, the monotony of the same old, same old kibble routine doesn’t provide enough of a variety to meet a dogs’ nutritional needs. Enter, the rotational diet. Rotational feeding involves varying the menu on a periodic basis so dogs can broaden their palates and experience a wider range of nutrients and ingredients, giving them a full and balanced diet.