Email marketing gets a bad reputation, some even say the practice is a form of antiquated marketing with little return on investment. Well I am here to tell you this just is not true. In actuality, research supports that people do read most of their emails and don't mind them from companies they do business with as long as they are interesting and relevant. In fact, with the proper strategy any business can succeed with email marketing, even pet retailers.

Halloween isn’t the only thing to celebrate this month! The American Humane Society established the month of October as National Adopt-a-Shelter-Dog Month in 1981. Since then, pet lovers everywhere have celebrated shelter dogs and rescues during this month. Each year, there is an estimated 3-4 million animals in shelters looking for their forever home. Join in the celebration by observing Adopt-A-Shelter-Dog Month in you store this October.

Summer is officially over, but that doesn’t mean flea season has ended. There is a common misconception that fleas and ticks are exclusively a seasonal concern; they come out in the warmer weather and die off in the colder seasons. We look forward to that first drop in temperature that signals the pests are heading south for the fall/winter months, but are they? Many aren't aware that the dropping temperatures can make the perfect environment for the flea population to surge.

It's official, CBD products are here to stay. Google the term “CBD”, and you’ll find that it’s projected to be a $2.1 Billion industry by 2020, an astronomical jump compared to last year's CBD market of around $202 million. When it comes to CBD brands and their products, it can feel like you’re swimming in a sea of options. With so many brands coming out with their own CBD line and making claims about their product being the most effective and the best priced on the market it can feel overwhelming to know exactly what to stock your shelves with.

Do you find it difficult to draw in new customers while maintaining a strong connection with your current customers? Now, there are many ways you can build customer loyalty and promote your business, but holding a successful store event is a sure way to show customers you are grateful for their business and engage new customers that stroll in.

Did you know 80% of your sales come from 20% of your customers? That’s right! So while your competition worries about getting new customers in the door, you can take advantage of the more lucrative opportunities already walking in. Here are five easy strategies you can implement today to strategically sell more to your top 20%. We will call these your "all star customers", the ones who faithfully come back for more. 

Let’s face it: despite the high quality food brands you sell at your store, many pets could benefit from supplements. Pets experiencing symptoms like lack of energy, dull coat, upset stomach, bad breath, and even cancer can benefit from the right supplement recommendation. Even better, you have the opportunity for an add-on sale for nearly every customer that walks through your door.

Spring has sprung! Flowers are blooming, the sun is shining, puppies are prancing! This is a great time of year to take a look around your store with fresh eyes. There are things every store owner or manager can do to improve your customer’s shopping experience and increase sales.

Let's be honest, the monotony of the same old, same old kibble routine doesn’t provide enough of a variety to meet a dogs’ nutritional needs. Enter, the rotational diet. Rotational feeding involves varying the menu on a periodic basis so dogs can broaden their palates and experience a wider range of nutrients and ingredients, giving them a full and balanced diet.