PAWTUCKET, RI (February, 2026) - The idea is simple: Our dogs are family. And family deserves real food.
Pet Food Experts (PFX), the leading pet specialty distributor in the US, agrees. Which is why humbl is joining the PFX family of trusted brands in all regions this February!
humbl offers gently cooked dog food using EU-quality, human-grade, non-GMO ingredients sourced from small European farms. Prepared in Europe and available in both frozen meals and shelf-stable glass jars, humbl delivers the nourishment of fresh food in formats designed for real-life feeding flexibility.
Using a low-temperature steaming process, each recipe is cooked to naturally protect nutrients, moisture and taste without the use of preservatives, for healthier dogs and happier pup parents.
"The gently cooked category has been waiting for true innovation, and humbl is here to deliver it," said Doug Siegal, CRO of humbl. "With both our frozen and shelf-stable lines - crafted with EU-sourced ingredients and elevated standards - we’re making fresh feeding easier, and more accessible than ever, without compromising on quality or nutrition."
Real chunks of meat, veggies & fruits are frozen into scoopable pieces for easy, mess-free mealtime. These effortless meals are complete and balanced and can be used for everyday feeding or as nutritious toppers.
"Our mission is simple," Doug adds. "To set a higher standard in pet nutrition with fresh meals made from EU-grade ingredients, prepared with uncompromising honesty, quality and care."
Want to offer humbl products to your customers? To bring these high-quality products with fresh, real ingredients to your pet parents, reach out to your Territory Manager or visit the PFX Marketplace today to place your first order!
About humbl
humbl is built on a simple truth: our dogs are family, and family deserves real food. Inspired by European country kitchens, humbl creates wholesome meals crafted to support longer, healthier lives for the dogs we love. Every recipe is prepared in Europe with EU-grade ingredients and gently cooked to preserve natural nutrients, goodness, and flavor. Because what you feed every day matters.
Our meals feature whole, visible ingredients. Real chunks of meat, fruits, and vegetables you can see. Never mush, powders, fillers, or artificial additives. Ingredients are sourced from family-owned farms that meet higher European quality expectations for purity, safety, and integrity.
Using a low-temperature steaming process, humbl gently cooks each recipe to protect nutrients, moisture, and taste, delivering fresh nourishment that supports everyday health and vitality. Available in five simple recipes made from human-grade ingredients you recognize, in two convenient formats, scoopable frozen bags and shelf-stable glass jars, giving pet parents flexibility without compromising quality. Whether served as a complete meal or an everyday topper, humbl offers honest, homestyle food designed for real life.
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