As we all know the pet industry continues to grow with pet parents spending $69.5 billion on their pets in the U.S. just last year. For many people, their pets are like their children and therefore pet parents now more than ever truly care about what they are feeding their animals. Research shows that 55% of American pet owners are concerned about filler ingredients in pet food, such as grains and meat-by-products which often are not found in alternative pet diets. This concern has made a huge impact on the growth of the alternative pet food market.
Let’s face it: despite the high quality food brands you sell at your store, many pets could benefit from supplements. Pets experiencing symptoms like lack of energy, dull coat, upset stomach, bad breath, and even cancer can benefit from the right supplement recommendation. Even better, you have the opportunity for an add-on sale for nearly every customer that walks through your door.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
As pet parents pay more attention to the dietary needs of their furry friends, they are taking their pets’ diets back to basics with Limited Ingredient Diets that eliminate any extra, unnecessary ingredients and help cats and dogs with food sensitivities. For those interested in maximizing nutritional benefits while minimizing risk of food allergies and other diet-related issues, LID may be the way to go.
Let's be honest, the monotony of the same old, same old kibble routine doesn’t provide enough of a variety to meet a dogs’ nutritional needs. Enter, the rotational diet. Rotational feeding involves varying the menu on a periodic basis so dogs can broaden their palates and experience a wider range of nutrients and ingredients, giving them a full and balanced diet.
If you need insight into the next big trend in the pet food industry, the best place is to look is the human food industry. As people develop new habits in regard to what they are eating, they tend to mirror those habits for what they are feeding their furry friends. Some of the biggest trends in the pet food industry, such as gluten or grain free foods, coconut oil, and quinoa, are all due to pet lovers wanting to give their pets the goodness that they give themselves.
People who can’t enjoy a cheeseburger without ketchup or ice cream without hot fudge understand that life is always a little better with some extra flavor on top. Pet owners are beginning to realize that the same goes for their furry friends. Meal enhancers are an exciting, emerging category that can add extra flavor to pets' diets and a boost in sales in your pet store!