Jen Phillips April

A web writer since 2005, Jen’s written over 1000 articles on pet-related topics. She’s also led dozens of blogging and social media-themed workshops for small businesses around the country both virtually and in person. Passionate about both pets and digital marketing, you can find out more at jenphillipsapril.com. When not working with her fabulous clients, you can find her eating tacos and practicing her Spanish in her adopted home of the Riviera Maya.

Business Boosters

How You Can Create Loyal Customer Advocates

By: Jen Phillips April September 12th, 2018

Blog Feature

Word-of-mouth is an independent retailer’s best friend. One happy customer tells another and now you have two happy customers and so on. Customer advocates help keep your marketing costs down and let you provide better customer service.

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Business Boosters

How Pet Stores Can Beat "First Bag Syndrome"

By: Jen Phillips April September 5th, 2018

Blog Feature

When customers enter your store looking for pet food, they’re often confused. Is limited ingredient best for their precious pet or should they go with one of those pre-packaged frozen raw diets? Some pet lovers ask outright which is the best dog food for their pooch? Others might not let up they are confused unless asked.

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Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.

Business Boosters

Are You Connecting with Your Digital Shoppers?

By: Jen Phillips April August 27th, 2018

Blog Feature

There’s good news and bad news when it comes to managing your digital presence. The good news is, you have multiple ways to connect with your customers including social media, reviews, emails, and even online chat functions. The bad news is that you have multiple ways to connect with your customers which means more platforms to pay attention to and learn how to use. 

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