Industry News | Marketing Tips
If you’re a pet retailer, you know how confusing the world of pet food can be for your customers. Should they buy canned food, dry food, or fresh food? What about grain-free foods? Should they go raw? The list goes on. You have to keep your finger on the pulse of new pet trends so you can stay ahead of the curve and be the “go to” source for your customers. In the ever-expanding area of pet food, it’s never been more important. According to industry publication, PetFood Industry, we’ll continue to see the humanization of pet food in the coming year. Probiotics, PCR, and preventive foods are just some of the crossover trends that have gone from the human market to the pet market.
Industry News | Business Boosters
Despite what some may think, sustainability can be much more than recycling and reducing your carbon footprint. In the pet industry, sustainability concerns play a major role in the production of many of our favorite brands. Research has found that cats and dogs make up 25 to 30 percent of the environmental impact of meat consumption in the United States each year. With this in mind, more and more members of the pet industry are making the effort to move towards more sustainable practices to protect and ensure the future of our planet.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
One of the biggest struggles as an independent pet retailer is having the time to discover the products and services that can make your store stand out and make pet parents walk in. Find out how to keep your store growing at SuperZoo—taking place from June 26-28 at Mandalay Bay in Las Vegas, Nevada—where you’ll discover something unique around every corner.
Every year, retailers, manufacturers, distributors, and other industry insiders join together in Orlando, Florida for three days in March to discover the newest, most innovative pet products on the market today.
Everyone loves a great story. People want to feel connected to a group, feel a sense of belonging, and stories create this connection. Stories give us a reason to communicate and relate, and give us something to believe in. Stories make us feel better, smarter, safer, or even loved.
Across the country, independently owned businesses have joined together to create a small business force nestled between Black Friday and Cyber Monday. Small Business Saturday is a movement that has morphed from a small idea into a holiday shopping staple, supporting the “mom and pop” retailers that keep millions of American families afloat.
