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Jen Phillips April

A web writer since 2005, Jen’s written over 1000 articles on pet-related topics. She’s also led dozens of blogging and social media-themed workshops for small businesses around the country both virtually and in person. Passionate about both pets and digital marketing, you can find out more at jenphillipsapril.com. When not working with her fabulous clients, you can find her eating tacos and practicing her Spanish in her adopted home of the Riviera Maya.

Blog Feature

By: Jen Phillips April   January 30th, 2019

Top Pet Industry Trends to Tackle in 2019

Industry News | Marketing Tips

If you’re a pet retailer, you know how confusing the world of pet food can be for your customers. Should they buy canned food, dry food, or fresh food? What about grain-free foods? Should they go raw? The list goes on. You have to keep your finger on the pulse of new pet trends so you can stay ahead of the curve and be the “go to” source for your customers. In the ever-expanding area of pet food, it’s never been more important. According to industry publication, PetFood Industry, we’ll continue to see the humanization of pet food in the coming year. Probiotics, PCR, and preventive foods are just some of the crossover trends that have gone from the human market to the pet market.

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Blog Feature

By: Jen Phillips April   January 3rd, 2019

Tips for Boosting Sales During National Train Your Dog Month

Health & Wellness | Business Boosters | Marketing Tips

While it’s not necessary for dogs to perform circus tricks, having good manners is always appreciated. Dogs have to be taught that you don’t want them jumping on people, that the couch isn’t a chew toy, and that sitting in place will earn them praise. Despite what many think, you CAN teach an old dog new tricks, whether the dog is 10 weeks old or 10 years old it is never too late to start training. This is why the Association of Professional Dog Trainers dedicates the month of January to educating pet owners on why dog training is important. Now is the time to be prepared for customers looking for all the tools they need to train their four-legged family members.

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Blog Feature

By: Jen Phillips April   September 12th, 2018

How You Can Create Loyal Customer Advocates

Business Boosters

Word-of-mouth is an independent retailer’s best friend. One happy customer tells another and now you have two happy customers and so on. Customer advocates help keep your marketing costs down and let you provide better customer service.

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Blog Feature

By: Jen Phillips April   September 5th, 2018

How Pet Stores Can Beat "First Bag Syndrome"

Business Boosters

When customers enter your store looking for pet food, they’re often confused. Is limited ingredient best for their precious pet or should they go with one of those pre-packaged frozen raw diets? Some pet lovers ask outright which is the best dog food for their pooch? Others might not let up they are confused unless asked.

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Blog Feature

By: Jen Phillips April   August 27th, 2018

Are You Connecting with Your Digital Shoppers?

Business Boosters

There’s good news and bad news when it comes to managing your digital presence. The good news is, you have multiple ways to connect with your customers including social media, reviews, emails, and even online chat functions. The bad news is that you have multiple ways to connect with your customers which means more platforms to pay attention to and learn how to use. 

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