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Michael Baker

For Michael, a love of the pet industry is in his blood. As the 4th generation of the Baker family to service the industry, he grew up working alongside his family in their pet retail store. He later joined the distribution side of the family business, Pet Food Experts. After over 10 years working in both the retail and distribution business, he took the helm as President & CEO of Pet Food Experts in 2005. Pet Food Experts is proud to represent over 120 of the most innovative and fast-growing pet food, treat, and supply vendors in the US. PFX currently distributes to over 4400 independent retail pet stores in 34 states. Michael is a graduate of Babson College, co-founder of eTailPet, and serves on the board of the Pet Sustainability Coalition. Michael is also President of Rumford Pet Express which operates 5 retail stores in RI and MA and recently announced its expansion to 4 additional RI locations in Q1 2021.

Blog Feature

By: Michael Baker   March 21st, 2020

The Time is Now to Take the Leap Into Online Sales with eTailPet

Business Boosters

As the local neighborhood pet store, you know that the pet parents in your community count on you for all of their pet’s needs. With the recent surge in pet food buying, it is more vital than ever to give your faithful customers the opportunity to support your business both in store and digitally, if they so choose. Having a solid e-commerce option to give customers an omni-channel buying experience increases the chances they will choose to shop with you over big box stores and online retail giants. It also opens up the door for curbside pick-up and local delivery options as your community and communities everywhere navigate through the coming weeks.

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