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Michael Baker

For Michael, a love of the pet industry is in his blood. As the 4th generation of the Baker family to service the industry, he grew up working alongside his family in their pet retail store. He later joined the distribution side of the family business, Pet Food Experts. After over 10 years working in both the retail and distribution business, he took the helm as President & CEO of Pet Food Experts in 2005. Pet Food Experts is proud to represent over 120 of the most innovative and fast-growing pet food, treat, and supply vendors in the US. PFX currently distributes to over 4400 independent retail pet stores in 34 states. Michael is a graduate of Babson College, co-founder of eTailPet, and serves on the board of the Pet Sustainability Coalition.

Blog Feature

By: Michael Baker   May 7th, 2021

The Top Three Distributors Join Forces to Accelerate Sustainability

Company News | Industry News

It's no secret that the challenges our world faces today are too big for any individual or individual organization to tackle. The Pet Sustainability Coalition is helping pet industry organizations and individuals turn their collective motivation and shared vision into action. As purpose-driven leaders, working together is the only way to make a real difference and tackle systemic change. In a short amount of time, the coalition has made a profound impact in helping to shape and activate sustainability efforts across this great industry. We’re pleased to announce this collaborative commitment and invite others to help drive further transformation.

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Blog Feature

By: Michael Baker   March 21st, 2020

The Time is Now to Take the Leap Into Online Sales with eTailPet

Business Boosters

As the local neighborhood pet store, you know that the pet parents in your community count on you for all of their pet’s needs. With the recent surge in pet food buying, it is more vital than ever to give your faithful customers the opportunity to support your business both in store and digitally, if they so choose. Having a solid e-commerce option to give customers an omni-channel buying experience increases the chances they will choose to shop with you over big box stores and online retail giants. It also opens up the door for curbside pick-up and local delivery options as your community and communities everywhere navigate through the coming weeks.

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