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Lyssa LaCount

After working as a Pet Food Experts Territory Manager for 7 years covering first the Northern NJ territory, and then the Western NY market Lyssa was promoted to Mid-Atlantic Regional Sales Manager in early 2020. She has a B.S. in Animal Science from Cornell University and a minor in Agribusiness Management. She started in the industry at a neighborhood pet retailer and has been with Pet Food Experts for over 7 years. In her spare time, she enjoys Hallmark movies and spending time with her German Shepherds Gryffindor and Ravenclaw.

Blog Feature

By: Lyssa LaCount   November 13th, 2020

Tips and Tricks to Gain and Maintain Customers In A Competitive Market

Business Boosters | Marketing Tips

Local neighborhood pet stores have accounted for approximately 4-5% of the estimated $38 billion dollars spent on pet food and treat sales sold so far in the U.S. in 2020. However small that might seem, independent pet stores still represent the best source for information, premium products, and services for consumers and their pets. One of the biggest challenges in growing independent pet’s share of the industry pie is customer acquisition. Meaning, how many customers businesses are able to gain and maintain walking through their doors, or shopping online with them on a regular and prolonged basis.

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Blog Feature

By: Lyssa LaCount   February 13th, 2019

Grow Your Pet Retail Business by Offering Services

Business Boosters | Marketing Tips

In the fight to compete with online and big box retailers, one of the strongest tools for the independent pet retailer is offering services. A groomer, daycare, training, self-service wash, or boarding will help increase traffic and widen your customer base. However, just getting them in the door doesn’t mean that they will also shop your shelves. There is some work and selling required. So take the time to get your team on board so you can tackle services in your store.

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