In recent years, the pet industry has undergone a massive change. From booming sales to industry-wide shifts during the pandemic, company leaders have been forced to adjust their focus, consistently reevaluate, and steer their respective ships through sometimes turbulent waters. On the other side of sweeping change comes a phase of rebuilding, readjusting, and recalibrating what it means to be a successful, and thriving, business. Because of this, Pet Age, a media brand that has served the pet industry for 50+ years, recognizes 50 industry leaders to spotlight their dedication and passion for all things pet. Among those listed, our CEO and President, Michael Baker, earns a spot for the second consecutive year. The inaugural Pet Age 50 list was published in 2021.
Pet Age has fairly simple criteria for the leaders they choose; they look for those who positively influence the pet community, and who value both the people and pets their companies serve. To be included among industry veterans, heads of organizations, and community officials who advocate for the retail pet community is an honor. You can read an excerpt from Michael’s mention below: