According to the market research firm Mintel, 70% of American households have at least one pet, and nearly half of those pet owners consider the animal’s taste when buying food. Owners are also taking their pets’ nutrition more seriously: 55% of American pet owners are concerned about filler ingredients in pet food, such as grains and meat by-products.
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The monotony of the same old, same old routine kibble doesn’t provide enough of a variety to meet dogs’ nutritional needs. Rotational feeding involves varying the menu on a periodic basis so dogs can broaden their palates and experience a wider range of nutrients and ingredients.
No matter how hard we try to keep our dogs on a strict, healthy diet—we’re all guilty of sharing our favorite foods with our furry friends. While their tummies can handle many of the same foods that we can, a few of humans’ favorite foods can contain hidden dangers for our four-legged friends.
If you need insight into the next big trend in the pet food industry, the best place is to look is the human food industry. As people develop new habits in regard to what they are eating, they tend to mirror those habits for what they are feeding their furry friends. Some of the biggest trends in the pet food industry, such as gluten or grain free foods, coconut oil, and quinoa, are all due to pet lovers wanting to give their pets the goodness that they give themselves.
People who can’t enjoy a cheeseburger without ketchup or ice cream without hot fudge understand that life is always a little better with some extra flavor on top. Pet owners are beginning to realize that the same goes for their furry friends. Meal enhancers are an exciting, emerging category that can add extra flavor to pets' diets and a boost in sales in your pet store!