Pet Food Experts Teams Up with Badlands Ranch to Deliver Premium Nutrition to Indie Pet Retailers

Expanding Access to Katherine Heigl’s Award-Winning Superfood in the Northeast, Mountain, Pacific Northwest, and West

[Pawtucket, RI – February 1, 2025] — Pet Food Experts, a leading distributor of high-quality pet food and supplies, is proud to announce a strategic partnership with Badlands Ranch, the ultra-premium pet nutrition brand founded by acclaimed actress and animal advocate Katherine Heigl. This collaboration will introduce Badlands Ranch’s exceptional line of pet food, treats, and supplements to thousands of PFX's independent pet retail network in the Northeast (including New York), Mountain, Pacific Northwest, and West regions, marking a significant step toward diversifying Badlands Ranch distribution channels starting February 1, 2025.

“We are pleased to expand the availability of Badlands Ranch’s thoughtfully crafted, health-focused products to pet retailers across these key regions,” said Nate Benner, Category Director at Pet Food Experts. “Badlands Ranch aligns with our commitment to providing retailers with premium, nutritionally-driven solutions that enhance pet well-being while fostering business growth in the independent pet channel.”

Founded on a deep passion for animal welfare, Badlands Ranch combines innovative nutritional science with a commitment to sustainable, ethical practices. The brand’s flagship product, Superfood Complete, has garnered widespread recognition for its superior formulation, with over 8 million units sold since its 2022 launch. This ultra-premium dog food, crafted with the highest-quality ingredients such as turmeric, ginger, and lion’s mane mushrooms, is designed to optimize canine health in key areas such as skin and coat health, digestion, immunity, and energy levels.

"We built Badlands Ranch with a single mission: to give every dog the best nutrition possible,” says Heigl. "This partnership with Pet Food Experts allows us to expand our mission to more pet owners while supporting our foundation's vital work in rescue and advocacy. I’m excited to share our vision with independent retailers nationwide and to continue our work in improving the lives of pets everywhere."

Badlands Ranch adheres to a meticulous production process that sets it apart in the industry. By employing a “low and slow” cooking method, the brand preserves vital nutrients while minimizing the harmful by-products that often result from traditional high-heat cooking. Further enhancing its nutritional integrity, the food is air-dried to maintain maximum freshness and the health benefits of whole foods, ensuring that every bite delivers complete and balanced nutrition for dogs.

Beyond its groundbreaking nutritional offerings, Badlands Ranch is deeply committed to giving back. Each year, the brand donates $250,000 to the Jason Heigl Foundation, a non-profit organization dedicated to rescuing and rehoming animals in need. This philanthropic initiative reinforces Badlands Ranch’s unwavering dedication to animal welfare and its mission to make a positive impact on both pets and the communities they belong to.

Boost your offerings with Badlands Ranch. Log in at www.petfoodexperts.com to order, chat live, or connect with your PFX Rep for support.

About Badlands Ranch

Founded by Katherine Heigl in collaboration with animal nutritionists, Badlands Ranch is an ultra-premium pet nutrition brand that specializes in air-dried dog food, treats, and supplements. Each ingredient is carefully selected to support optimal canine health, from skin and coat care to digestion and energy. Badlands Ranch is committed to transparency and quality, ensuring that every product adheres to the highest safety standards. To learn more, visit www.badlandsranch.com.

About PFX: With a history spanning over 80 years, Pet Food Experts has evolved into a premier distributor of pet food, treats, toys, and supplies, servicing over 6,200 independent pet retailers across 39 states in the U.S. Renowned for its award-winning approach, it thrives on relationships, service innovation, and providing an unparalleled customer experience. Pet Food Experts is committed to fostering enduring success for its partners and serving as a thought leader, lighting the way for a transformative impact for the entire pet ecosystem. Discover more at www.petfoodexperts.com or follow on Facebook, Instagram, TikTok, LinkedIn, or the company blog.