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Stacy Wood

Stacy joined the Pet Food Experts team back in 2008 as their first full-time marketing employee and has been working in the pet industry for over 15 years. On the job, you can often find her nerding out over the latest in marketing technology and looking for ways it can help empower independent pet retailers to compete and thrive in a fast-growing market. She currently lives on a large property in rural Massachusetts with her family, where you can often find her taking a hike in the woods with her rescue mutt Ripley, or in her garden flexing her green thumb.

Blog Feature

By: Stacy Wood   July 17th, 2019

4 Supplemental Services that Will Benefit Any Pet Retail Business

Industry News | Business Boosters

In the busy world of pet retail it can sometimes be a challenge to decide where to allocate your attention. You see, as a small business owner there is one resource that is the most precious of all. Time. In some case there’s only one of you—but even if you have a small staff to help you support your business, there is a big world out there and a local pet market you want to conquer. The list of tasks can sometimes seem insurmountable. You’ve got the daily maintenance of your business, the big projects you’re working towards, the moonshots you’re dreaming of, the technology and trends to keep on top of and a million and one other odd jobs on top of that. But the more you reach for, the sooner you’ll realize that you simply just can’t do it all on your own, and there is no shame in that.

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Blog Feature

By: Stacy Wood   March 28th, 2019

Why Global Pet Expo was the 'The One Show to Attend' in 2019

Industry News | Business Boosters

This year's Global Pet Expo marked its 15th year and was the biggest event to date. In fact, with just over 352,300 square feet of exhibiting space,1173 manufacturer booths, 1000 new products, and over 30-plus hours of free educational seminars it has just about everything you need to learn and grow your pet retail business. We did the math, and with a total of 29 hours of showtime and approximately 1173 booths to explore that would give the average person roughly 1 minute and 28 seconds respectively at each booth. That is with no breaks at all. No lunch, no sitting, just one booth to the next. It's almost hard to comprehend!

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Blog Feature

By: Stacy Wood   December 12th, 2018

7 Proven Marketing Strategies for Independent Pet Retailers

Business Boosters | Marketing Tips

Not every small business has the resources or marketing budget that bigger companies have. In fact, I find that most pet retailers are not even sure where to start when it comes to building their brand and telling their story. Even if you have a wealth of ideas you might not have the team to help put things into motion. Because of this, marketing can fall by the wayside as you tend to the more important tasks in your store. Maybe the answer to your marketing troubles is thinking smaller. Besides, sometimes it is the simple things in life that have the biggest impact. 

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Blog Feature

By: Stacy Wood   October 11th, 2018

Why Email Marketing is a No-Brainer for Pet Retailers

Business Boosters | Marketing Tips

Email marketing gets a bad reputation, some even say the practice is a form of antiquated marketing with little return on investment. Well I am here to tell you this just is not true. In actuality, research supports that people do read most of their emails and don't mind them from companies they do business with as long as they are interesting and relevant. In fact, with the proper strategy any business can succeed with email marketing, even pet retailers.

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Blog Feature

By: Stacy Wood   July 20th, 2017

Changing Things Up: Benefits of Rotational Feeding

Pet Nutrition | Health & Wellness | Marketing Tips

Let's be honest, the monotony of the same old, same old kibble routine doesn’t provide enough of a variety to meet a dogs’ nutritional needs. Enter, the rotational diet. Rotational feeding involves varying the menu on a periodic basis so dogs can broaden their palates and experience a wider range of nutrients and ingredients, giving them a full and balanced diet.

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