It is no secret that the COVID-19 pandemic has changed a lot about our way of life. Undoubtedly one of the most significant changes is the way in which we gather. As a result, we have seen many of our treasured industry shows, including PFEXPO, either canceled, postponed, or testing virtual formats to keep attendees, exhibitors, and workers safe. If you attended Global Pet Expo 2020 just weeks before the world shut down, then you can remember the feeling of impending change. Empty booths, quiet whispers, and the questioning looks when you saw someone sporting a mask as they walked through the aisles. We didn't know at the time, but everything was about to change.
2019 has come to an end, it’s time now to look ahead to the new pet industry trends and opportunities that will be brought by the new year. Since 1994, American pet spending has continued to rise every single year – even during the 2007-2009 recession – reaching an estimated $72.13 billion in 2018 and is now projected to hit almost $100 billion by the end of the decade. which is, well... now. This continued increase in industry growth means an increase in opportunity for your pet business to grow as well. It also means lot more new innovation and more competition to keep customers happy and shopping with you all year long.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
This year's Global Pet Expo marked its 15th year and was the biggest event to date. In fact, with just over 352,300 square feet of exhibiting space,1173 manufacturer booths, 1000 new products, and over 30-plus hours of free educational seminars it has just about everything you need to learn and grow your pet retail business. We did the math, and with a total of 29 hours of showtime and approximately 1173 booths to explore that would give the average person roughly 1 minute and 28 seconds respectively at each booth. That is with no breaks at all. No lunch, no sitting, just one booth to the next. It's almost hard to comprehend!
Not every small business has the resources or marketing budget that bigger companies have. In fact, I find that most pet retailers are not even sure where to start when it comes to building their brand and telling their story. Even if you have a wealth of ideas you might not have the team to help put things into motion. Because of this, marketing can fall by the wayside as you tend to the more important tasks in your store. Maybe the answer to your marketing troubles is thinking smaller. Besides, sometimes it is the simple things in life that have the biggest impact.
Email marketing gets a bad reputation, some even say the practice is a form of antiquated marketing with little return on investment. Well I am here to tell you this just is not true. In actuality, research supports that people do read most of their emails and don't mind them from companies they do business with as long as they are interesting and relevant. In fact, with the proper strategy any business can succeed with email marketing, even pet retailers.
Let's be honest, the monotony of the same old, same old kibble routine doesn’t provide enough of a variety to meet a dogs’ nutritional needs. Enter, the rotational diet. Rotational feeding involves varying the menu on a periodic basis so dogs can broaden their palates and experience a wider range of nutrients and ingredients, giving them a full and balanced diet.