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Stacy Wood

Stacy joined the Pet Food Experts team in 2008 as their first full-time marketing employee and has been working in the pet industry for nearly 11 years. You can often find her geeking out over the latest in marketing technology, and looking for ways it can empower independent pet retailers everywhere. She currently lives on a large property in rural Massachusetts with her family where you can find her taking a hike in the woods with her rescue dog (and pet product tester) Ripley, or in her garden flexing her green thumb.

Blog Feature

By: Stacy Wood   December 12th, 2018

7 Proven Marketing Strategies for Independent Pet Retailers

Business Boosters | Marketing Tips

Not every small business has the resources or marketing budget that bigger companies have. In fact, I find that most pet retailers are not even sure where to start when it comes to building their brand and telling their story. Even if you have a wealth of ideas you might not have the team to help put things into motion. Because of this, marketing can fall by the wayside as you tend to the more important tasks in your store. Maybe the answer to your marketing troubles is thinking smaller. Besides, sometimes it is the simple things in life that have the biggest impact. 

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Blog Feature

By: Stacy Wood   October 11th, 2018

Why Email Marketing is a No-Brainer for Pet Retailers

Business Boosters | Marketing Tips

Email marketing gets a bad reputation, some even say the practice is a form of antiquated marketing with little return on investment. Well I am here to tell you this just is not true. In actuality, research supports that people do read most of their emails and don't mind them from companies they do business with as long as they are interesting and relevant. In fact, with the proper strategy any business can succeed with email marketing, even pet retailers.

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Modern Pet Consumer Infographic
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Get to know the modern pet consumer

Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.

Blog Feature

By: Stacy Wood   July 20th, 2017

Changing Things Up: Benefits of Rotational Feeding

Pet Nutrition | Health & Wellness | Marketing Tips

Let's be honest, the monotony of the same old, same old kibble routine doesn’t provide enough of a variety to meet a dogs’ nutritional needs. Enter, the rotational diet. Rotational feeding involves varying the menu on a periodic basis so dogs can broaden their palates and experience a wider range of nutrients and ingredients, giving them a full and balanced diet.

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