Get in Touch

Holly Everett

Holly has written over 100 pet-related blogs for Pet Food Experts. She has leveraged her marketing knowledge, and love of pets to share the latest in product, industry and Pet Food Experts news, as well as tips to help our retailer partners grow their business. When she's not working, you will find her spending time with her friends and their dogs, cuddled up on her couch with her cats watching her favorite TV shows or reading about the latest news in marketing, pop culture, and the pet industry!

Blog Feature

By: Holly Everett   July 31st, 2018

6 Benefits of Limited Ingredient Diets for Dogs

Pet Nutrition | Health & Wellness

As pet parents pay more attention to the dietary needs of their furry friends, they are taking their pets’ diets back to basics with Limited Ingredient Diets that eliminate any extra, unnecessary ingredients and help cats and dogs with food sensitivities. For those interested in maximizing nutritional benefits while minimizing risk of food allergies and other diet-related issues, LID may be the way to go.

Read More

Share

Blog Feature

By: Holly Everett   May 16th, 2018

SuperZoo: Uniting the Pet Industry Every Year

Industry News

One of the biggest struggles as an independent pet retailer is having the time to discover the products and services that can make your store stand out and make pet parents walk in. Find out how to keep your store growing at SuperZoo—taking place from June 26-28 at Mandalay Bay in Las Vegas, Nevada—where you’ll discover something unique around every corner.

Read More

Share

Modern Pet Consumer Infographic
Download Our Free Infographic

Get to know the modern pet consumer

Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.

Blog Feature

By: Holly Everett   April 16th, 2018

YMCA of Greater Providence Honors The Baker Family

Company News

On Thursday, April 12th, the YMCA of Greater Providence honored The Baker Family at the 2nd Annual 'Y Heroes' luncheon in Providence, Rhode Island. The event brought over 600 people in the Greater Providence area together for an afternoon of connecting over a shared passion of supporting the community.

Read More

Share

Blog Feature

By: Holly Everett   April 2nd, 2018

New CBD Products from Super Snouts Hemp Company

Super Snouts has three new CBD products for pets that will continue providing the Health of Hemp, From the Seed to the Snout!

Read More

Share

Blog Feature

By: Holly Everett   March 8th, 2018

5 Ways Community Events Help Build a Great Brand

Business Boosters

Trends have indicated how important it is for retailers to consider more than their price point. Today’s consumers aren’t just shopping for the best deal — they’re shopping for the best brand. What does it mean to be the best brand? It’s about the consumers’ perception of your brand, as well as the relationship you have with your existing customers.

Read More

Share

Blog Feature

By: Holly Everett   February 23rd, 2018

A Retailer's Guide to Facebook Advertising

Business Boosters

If you’re tired of your Facebook posts reaching a limited number of people, you're not alone. Organic reach for businesses is at an all time low, but luckily the social media website offers a powerful tool to change that: Facebook Ads. This platform gives small business marketers a louder voice and a chance to break through the clutter that fills up our news feeds, conveniently located on a website that we all use every day.

Read More

Share