Holly Everett

Holly has written over 100 pet-related blogs for Pet Food Experts. She has leveraged her marketing knowledge, and love of pets to share the latest in product, industry and Pet Food Experts news, as well as tips to help our retailer partners grow their business. When she's not working, you will find her spending time with her friends and their dogs, cuddled up on her couch with her cats watching her favorite TV shows or reading about the latest news in marketing, pop culture, and the pet industry!

Nutrition Pet Health

6 Benefits of Limited Ingredient Diets for Dogs

By: Holly Everett July 31st, 2018

Blog Feature

As pet parents pay more attention to the dietary needs of their furry friends, they are taking their pets’ diets back to basics with Limited Ingredient Diets that eliminate any extra, unnecessary ingredients and help cats and dogs with food sensitivities. For those interested in maximizing nutritional benefits while minimizing risk of food allergies and other diet-related issues, LID may be the way to go.

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Industry News

SuperZoo: Uniting the Pet Industry Every Year

By: Holly Everett May 16th, 2018

Blog Feature

One of the biggest struggles as an independent pet retailer is having the time to discover the products and services that can make your store stand out and make pet parents walk in. Find out how to keep your store growing at SuperZoo—taking place from June 26-28 at Mandalay Bay in Las Vegas, Nevada—where you’ll discover something unique around every corner.

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Modern Pet Consumer Infographic
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Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.

Industry News

National Pet Week is May 6-14

By: Holly Everett May 1st, 2018

Blog Feature

Created in 1981 by the American Veterinary Medical Association (AVMA) and the Auxiliary to the AVMA, National Pet Week is dedicated to celebrating America’s more than 200 million pets that enrich our lives every day and encourage responsible pet care every day of the year.

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Industry News Business Boosters

6 Ways to Promote Sustainability in Your Pet Store

By: Holly Everett April 20th, 2018

Blog Feature

Sustainability is based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. To pursue sustainability is to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations. Even in your pet store, sustainability is something you should think about.

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Pet Health

Fresh News: It's Easy Being Green

By: Holly Everett April 19th, 2018

Blog Feature

We all want to do our part in protecting the environment—but do we really know exactly what these efforts are contributing to a healthier planet? By using eco-friendly, recyclable products like Fresh News litter and bedding, you have the power to help our planet stay clean and green. 

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Company News

YMCA of Greater Providence Honors The Baker Family

By: Holly Everett April 16th, 2018

Blog Feature

On Thursday, April 12th, the YMCA of Greater Providence honored The Baker Family at the 2nd Annual 'Y Heroes' luncheon in Providence, Rhode Island. The event brought over 600 people in the Greater Providence area together for an afternoon of connecting over a shared passion of supporting the community.

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