Your one-stop-shop to learn all about the latest in pet nutrition, exciting new products from our vendors, the latest additions to our portfolio, and what is going on at Pet Food Experts
Holly has written over 100 pet-related blogs for Pet Food Experts. She has leveraged her marketing knowledge, and love of pets to share the latest in product, industry and Pet Food Experts news, as well as tips to help our retailer partners grow their business. When she's not working, you will find her spending time with her friends and their dogs, cuddled up on her couch with her cats watching her favorite TV shows or reading about the latest news in marketing, pop culture, and the pet industry!
By: Holly Everett July 31st, 2018
Pet Nutrition | Health & Wellness
As pet parents pay more attention to the dietary needs of their furry friends, they are taking their pets’ diets back to basics with Limited Ingredient Diets that eliminate any extra, unnecessary ingredients and help cats and dogs with food sensitivities. For those interested in maximizing nutritional benefits while minimizing risk of food allergies and other diet-related issues, LID may be the way to go.
By: Holly Everett May 16th, 2018
One of the biggest struggles as an independent pet retailer is having the time to discover the products and services that can make your store stand out and make pet parents walk in. Find out how to keep your store growing at SuperZoo—taking place from June 26-28 at Mandalay Bay in Las Vegas, Nevada—where you’ll discover something unique around every corner.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
By: Holly Everett April 16th, 2018
On Thursday, April 12th, the YMCA of Greater Providence honored The Baker Family at the 2nd Annual 'Y Heroes' luncheon in Providence, Rhode Island. The event brought over 600 people in the Greater Providence area together for an afternoon of connecting over a shared passion of supporting the community.
By: Holly Everett March 8th, 2018
Trends have indicated how important it is for retailers to consider more than their price point. Today’s consumers aren’t just shopping for the best deal — they’re shopping for the best brand. What does it mean to be the best brand? It’s about the consumers’ perception of your brand, as well as the relationship you have with your existing customers.
By: Holly Everett February 23rd, 2018
If you’re tired of your Facebook posts reaching a limited number of people, you're not alone. Organic reach for businesses is at an all time low, but luckily the social media website offers a powerful tool to change that: Facebook Ads. This platform gives small business marketers a louder voice and a chance to break through the clutter that fills up our news feeds, conveniently located on a website that we all use every day.
By: Holly Everett February 7th, 2018
Every year, retailers, manufacturers, distributors, and other industry insiders join together in Orlando, Florida for three days in March to discover the newest, most innovative pet products on the market today.
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