Heather Chisholm

Heather has been passionate about pets her entire life. She began her career in the pet industry working for a local pet store when she was 17 and then became a Vet Tech after college. In 2005, She moved into sales within the veterinary industry before joining Pet Food Experts. She has been with PFX for 5 years working as a territory manager in their Mid-Atlantic region. In her free time she loves to go to concerts and spend time with her friends, husband and two children. In addition, she leads her daughter’s Girl Scout Troop, and is a pet mom to her families' cat Mocha, their two doodles Doc and Wyatt, their tree frog Lucio, and Puff the Bearded Dragon.

Blog Feature

By: Heather Chisholm   June 24th, 2019

Train Your Staff to Keep Customers Coming Back for More

Industry Insights | Business Boosters

In the age of online retail, it is more important than ever to have a reliable customer base. When you have the same consumers repeatedly return to your store for expert advice and products that they can only receive from you and your staff, this creates a bond of respect, trust, and cash flow for your business. The goal is to be continually assisting and educating the customer on their journey with their pet. In terms of pet health, there is always something to be focusing on that you (the local pet expert) have solutions for.

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