During the month of June, millions across the globe will gather to celebrate LGBT Pride. Pride parades range in size from 5 million attendees in Sao Paulo, Brazil to only a 100 in Sligo, Ireland. No matter big or small there will be parades and parties held in every major city across the US and even in some small towns during June. The month of June is an opportunity to show your support for the LGBT members of your community whether they are customers or not. By celebrating pride in your business you can let your customers and the community you serve know that you believe in unconditional love for both pets and people everywhere.
Within the past few years, there has been a major shift in the pet industry towards more sustainable practices. With the fast growing concern for our planet’s welfare, many companies within the pet industry (and beyond) are taking a long hard look at their personal effect on the environment and are beginning to change how they do business. Not only that, but as consumers become more aware of their impact on the planet they are seeking out sustainable brands and products more than ever before. As a retailer, you play a huge role in helping promote sustainability to this growing number of concerned consumers. Today on Earth Day it is the perfect time for you to begin taking steps towards the sustainable future consumers want.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
Creating a unique shopping experience and building customer loyalty is the most surefire way to beat out big box stores and online retail giants. You can offer insights and advice to pet parents that they can't get anywhere else and by doing this you offer a more personalized shopping experiencing. Manufacturer frequent buyer discounts paired with your own rewards program is another great way to improve the customer experience and grow customer retention. Research shows that acquiring new customers can cost 5x more than retaining current customers and by increasing retention by just 5 percent through customer loyalty programs you can boost revenue by 75 percent. Wow!
One of the biggest threats to a pet's health is dental disease. This common issue among pets can have a very serious impact on their well being. According to the American Veterinary Medical Association (AVMA), 80% of dogs and 70% of cats will develop some form of oral disease by age three. Untreated oral disease can lead to serious conditions such as kidney disease, lung disease, and heart disease. In order to bring awareness to the dental health of our pets, February has been named National Pet Dental Month. Now is your chance to help pet parents improve their pet’s dental health and create good habits for year-round care.
As we all know the pet industry continues to grow with pet parents spending $69.5 billion on their pets in the U.S. just last year. For many people, their pets are like their children and therefore pet parents now more than ever truly care about what they are feeding their animals. Research shows that 55% of American pet owners are concerned about filler ingredients in pet food, such as grains and meat-by-products which often are not found in alternative pet diets. This concern has made a huge impact on the growth of the alternative pet food market.
Despite what some may think, sustainability can be much more than recycling and reducing your carbon footprint. In the pet industry, sustainability concerns play a major role in the production of many of our favorite brands. Research has found that cats and dogs make up 25 to 30 percent of the environmental impact of meat consumption in the United States each year. With this in mind, more and more members of the pet industry are making the effort to move towards more sustainable practices to protect and ensure the future of our planet.