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Caitlyn Mendonca

Caitlyn Mendonca is a member of the Pet Food Experts Marketing team and has been working in the pet industry for almost 4 years. She has always been a lover of all animals scaly, feathered, and furry. She got her first pet Muffin at the age of three and loves spending time cuddling her as they watch movies on the couch. Caitlyn is a true Rhode Island native who is always down for some chowdah and clam cakes with a side of ice cold coffee milk!

Blog Feature

By: Caitlyn Mendonca   June 19th, 2019

Eye-Catching Display Ideas to Help Boost Sales in Your Pet Business

Business Boosters | Marketing Tips

When a customer enters your pet retail store their first impression will be based on what strikes them visually. Displays play an important role in nurturing the customer experience in your pet business. Having interesting and eye catching displays will immediately make your store stand out from your competitors. A great display may make a customer stop and take notice of a product they do not typically buy. Sometimes it can be difficult to figure out how to make a display look like more than just products laid out on a table or sitting on some shelves. Oftentimes the simpler the display design idea the greater the impact it will have. 

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By: Caitlyn Mendonca   May 8th, 2019

Show Your Pride this June by Celebrating Unconditional Love

Marketing Tips

During the month of June, millions across the globe will gather to celebrate LGBT Pride. Pride parades range in size from 5 million attendees in Sao Paulo, Brazil to only a 100 in Sligo, Ireland. No matter big or small there will be parades and parties held in every major city across the US and even in some small towns during June. The month of June is an opportunity to show your support for the LGBT members of your community whether they are customers or not. By celebrating pride in your business you can let your customers and the community you serve know that you believe in unconditional love for both pets and people everywhere.

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By: Caitlyn Mendonca   April 22nd, 2019

Help Support Sustainability as a Beta Positive Impact Partner

Industry News | Business Boosters

Within the past few years, there has been a major shift in the pet industry towards more sustainable practices. With the fast growing concern for our planet’s welfare, many companies within the pet industry (and beyond) are taking a long hard look at their personal effect on the environment and are beginning to change how they do business. Not only that, but as consumers become more aware of their impact on the planet they are seeking out sustainable brands and products more than ever before. As a retailer, you play a huge role in helping promote sustainability to this growing number of concerned consumers. Today on Earth Day it is the perfect time for you to begin taking steps towards the sustainable future consumers want. 

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Blog Feature

By: Caitlyn Mendonca   April 12th, 2019

Maximize Your Frequent Buyer Programs by Using Astro Loyalty

Business Boosters

Creating a unique shopping experience and building customer loyalty is the most surefire way to beat out big box stores and online retail giants. You can offer insights and advice to pet parents that they can't get anywhere else and by doing this you offer a more personalized shopping experiencing. Manufacturer frequent buyer discounts paired with your own rewards program is another great way to improve the customer experience and grow customer retention. Research shows that acquiring new customers can cost 5x more than retaining current customers and by increasing retention by just 5 percent through customer loyalty programs you can boost revenue by 75 percent. Wow!

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Blog Feature

By: Caitlyn Mendonca   January 17th, 2019

National Pet Dental Month is Your Chance to Keep Pets Smiling

Health & Wellness | Marketing Tips

One of the biggest threats to a pet's health is dental disease. This common issue among pets can have a very serious impact on their well being. According to the American Veterinary Medical Association (AVMA), 80% of dogs and 70% of cats will develop some form of oral disease by age three. Untreated oral disease can lead to serious conditions such as kidney disease, lung disease, and heart disease. In order to bring awareness to the dental health of our pets, February has been named National Pet Dental Month. Now is your chance to help pet parents improve their pet’s dental health and create good habits for year-round care. 

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Blog Feature

By: Caitlyn Mendonca   November 28th, 2018

Healthier Pets and Higher Sales with Alternative Foods

Pet Nutrition | Health & Wellness | Marketing Tips

As we all know the pet industry continues to grow with pet parents spending $69.5 billion on their pets in the U.S. just last year. For many people, their pets are like their children and therefore pet parents now more than ever truly care about what they are feeding their animals. Research shows that 55% of American pet owners are concerned about filler ingredients in pet food, such as grains and meat-by-products which often are not found in alternative pet diets. This concern has made a huge impact on the growth of the alternative pet food market. 

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