Food for Thought

Holly Everett

Holly joined the Pet Food Experts team in 2014, starting in a sales support role before joining the Marketing team as Communications Coordinator in 2015. She leverages her marketing knowledge, deep understanding of our customers' needs, and love of pets to provide latest in product, industry and Pet Food Experts news, as well as helpful tips to help our retailer partners grow their business. When she's not working, you will find her spending time with her friends and their dogs, cuddled up on her couch with her cats watching her favorite TV shows or reading about the latest news in marketing, pop culture, and the pet industry!

Recent Posts

SuperZoo: Uniting the Pet Industry Every Year

Posted by Holly Everett on May 16, 2018 9:19:10 AM

One of the biggest struggles as an independent pet retailer is discovering the products and services that can make your store stand out and make pet parents walk in. Find out how to keep your store growing at SuperZoo—taking place from June 26-28 at Mandalay Bay in Las Vegas, Nevada—where you’ll discover something unique around every corner.

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Topics: Industry News

National Pet Week is May 6-14

Posted by Holly Everett on May 1, 2018 9:44:14 AM

Created in 1981 by the American Veterinary Medical Association (AVMA) and the Auxiliary to the AVMA, National Pet Week is dedicated to celebrating America’s more than 200 million pets that enrich our lives every day and encourage responsible pet care every day of the year.

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Topics: Industry News

5 Ways to Promote Sustainability in Your Pet Store

Posted by Holly Everett on Apr 20, 2018 12:42:50 PM

Sustainability is based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. To pursue sustainability is to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations. Even in your pet store, sustainability is something you should think about.

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Topics: Industry News

Fresh News: It's Easy Being Green

Posted by Holly Everett on Apr 19, 2018 3:04:07 PM

We all want to do our part in protecting the environment—but do we really know exactly what these efforts are contributing to a healthier planet? By using eco-friendly, recyclable products like Fresh News litter and bedding, you have the power to help our planet stay clean and green. 

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Topics: Pet Health

YMCA of Greater Providence Honors The Baker Family

Posted by Holly Everett on Apr 16, 2018 2:43:57 PM

On Thursday, April 12th, the YMCA of Greater Providence honored The Baker Family at the 2nd Annual 'Y Heroes' luncheon in Providence, Rhode Island. The event brought over 600 people in the Greater Providence area together for an afternoon of connecting over a shared passion of supporting the community.

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Topics: Company News

A Guide to the Alternative Pet Food Aisle

Posted by Holly Everett on Apr 12, 2018 11:16:57 AM

According to the market research firm Mintel, 70% of American households have at least one pet, and nearly half of those pet owners consider the animal’s taste when buying food. Owners are also taking their pets’ nutrition more seriously: 55% of American pet owners are concerned about filler ingredients in pet food, such as grains and meat by-products.

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Topics: Nutrition, Pet Health


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