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Abby Gunderson

Abby Gunderson

Wet Noses and Pet Food Experts Partner to Bring over 25 years of Human Grade, Premium Dog Treats & Food to Independent Pet Retailers Nationwide

Pet Food Experts will now offer Wet Noses Human Grade Oven Baked Food and Treats for Dogs.

Seattle, WA - Wet Noses, an innovator in the natural pet space, is excited to announce its partnership with Pet Food Experts (PFX), a leading distributor of pet products to independent retailers. As Wet Noses pushes towards its “Human Grade for all” goal, this partnership expands its reach to get more healthy pet products to dogs & their owners. 

"We're thrilled to announce the addition of Wet Noses to our brand portfolio at Pet Food Experts," said Sean Kent, our VP of Vendor Development. "Their commitment to supporting Independent Pet Channels and their utilization of premium human-grade ingredients not only distinguishes them from other brands but also seamlessly aligns with the core values of PFX."

Wet Noses' flagship product, Organic Crunchy Treats, has been a best-loved treat all over the United States for decades. Crafted with limited ingredients and thoughtful recipes, these treats serve as a solution for many dogs who suffer from various allergies - and their owners can feel good when feeding a treat that is truly healthy from start to finish. In addition to sourcing all human-grade ingredients, Wet Noses grinds their peanut butter in-house for every batch of treats to take quality and taste to a whole new level.

2024 brings Wet Noses’ newest and most exciting line of treats yet - Moments. Inspired by those special moments between a dog and their owner when feeding them a treat. Wet Noses is stepping up treat time using a variety of fun shapes and flavors like cheddar pretzels, apple cinnamon bears, cupcakes, donuts, and more.  And...because not all Moments, dogs, or people are alike, Wet Noses is celebrating the diversity of pet parents and dogs by having a variety of breeds and skin colors across all packaging. 

While their treats are one-of-a-kind, Wet Noses expanded their product offering by launching Oven Baked Food for Dogs in late 2023. They spent 6 years perfecting their recipe and production process to create a human-grade, digestible, and flavorful food using limited ingredients and premium chicken, turkey, and beef in every box. Oven Baked Food serves innovation with its slow baking process, preserving nutrients, and no need for spraying on fats or flavor. A solution for dogs and pet parents who seek fresh without the mess - no freezer or fridge needed to feed a super premium food, it is shelf stable and similar to kibble in size and shape, but elevates the dog's bowl to better palatability and digestion.

“I have always admired Pet Food Experts’ commitment to sustainability and their history of celebrating their own team, as well as their customers. It is an honor to have them as our exclusive distributor covering the United States. ” said Jasmine Galligan, CEO and Founder at Wet Noses. “Our long-standing golden rule is “if you wouldn't eat it, don’t feed it to your dog” and we feel that Pet Food Experts is a perfect partner alongside Wet Noses to further the reach of truly healthy products for dogs everywhere” 

About Wet Noses

Wet Noses manufacturers all of their products at their very own SQF Level 3 and USDA Human Grade Certified facility located just north of Seattle, Washington. This allows quality control and customer service to go a step further - as well as maintaining their strong core values like being Eco-Conscious & Innovative. Founded in 1998, they have decades of experience formulating treats & food for pets, and after all these years something they’ve never compromised on is quality. Wet Noses is committed to bringing natural and healthy products to all pets and owners everywhere.

About Pet Food Experts

With a history spanning over 80 years, Pet Food Experts has evolved into a premier distributor of pet essentials, collaborating with over 6,000 independent pet retailers across 39 states in the U.S. Renowned for its award-winning approach, it thrives on relationships, service innovation, and providing an unparalleled customer experience. Pet Food Experts is committed to fostering enduring success for its partners and serving as a thought leader, lighting the way for a transformative impact for the entire pet ecosystem. Discover more at or follow on Facebook, Instagram, LinkedIn, or the company blog.


About Abby Gunderson

Abby joined the Pet Food Experts marketing team as the Marketing Manager in the summer of 2022. As a ten-year marketing veteran with a journalism background, Abby is thrilled to be working in the pet industry as an animal lover and advocate. When she's not creating marketing magic with the PFX team, you can find her in the White Mountains of New Hampshire either on a snowboard or in hiking boots, picking up a foster pup to give them a place to crash before they find their forever home, or hunting for a van to become an adventure home on wheels. Currently, she lives in Southeastern Massachusetts with her husband, two cats, and three dogs.