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Caitlyn Mendonca

Caitlyn Mendonca

Pet Age Names Michael Baker Among Power 50 for Second Consecutive Year

In recent years, the pet industry has undergone a massive change. From booming sales to industry-wide shifts during the pandemic, company leaders have been forced to adjust their focus, consistently reevaluate, and steer their respective ships through sometimes turbulent waters. On the other side of sweeping change comes a phase of rebuilding, readjusting, and recalibrating what it means to be a successful, and thriving, business. Because of this, Pet Age, a media brand that has served the pet industry for 50+ years, recognizes 50 industry leaders to spotlight their dedication and passion for all things pet. Among those listed, our CEO and President, Michael Baker, earns a spot for the second consecutive year. The inaugural Pet Age 50 list was published in 2021.

Pet Age has fairly simple criteria for the leaders they choose; they look for those who positively influence the pet community, and who value both the people and pets their companies serve. To be included among industry veterans, heads of organizations, and community officials who advocate for the retail pet community is an honor. You can read an excerpt from Michael’s mention below:

When you grow up on a farm with a deep-rooted family history of connecting local pet lovers in the community, it seems a bit of clairvoyant grace that Michael Baker would someday reign as Pet Food Experts’ Commanding Officer. 20 years later, as President and CEO, Baker continues to carry an ever-increasing love for people at the heart of the business. As Pet Food Experts continues to grow, Baker has set a gold standard for investing in company culture through transparent leadership.
Power 50 - Inline Graphic - November 2022_11zon

The Pet Age Power 50 exemplifies the care, dedication, and steadfastness that it takes to thrive in the ever-changing global pet community. You can read more about Michael Baker and the Pet Age 50 honorees here. Congratulations to all!

About Pet Food Experts

Pet Food Experts (PFX) has been putting people first for over 30 years. PFX has grown to be a leading distributor of pet food and supplies, partnering with 6,500+ pet specialty retailers in 38 states across the U.S. PFX is an award-winning, relationship-driven service innovator offering best-in-class customer experience and delivering long-term success for its partners and industry at large. Learn more at, Facebook, Instagram, Twitter, and LinkedIn, or the company blog.

About Caitlyn Mendonca

Caitlyn Mendonca is a Pet Food Experts Marketing team member and has been working in the pet industry for almost 7 years. She has always loved all animals scaly, feathered, and furry. She loves spending time cuddling with her kitty Edgar. Caitlyn is a true Rhode Island native who is always down for chowdah and clam cakes with a side of ice-cold coffee milk!