Partnership marks a major milestone in the Canadian brand’s U.S. growth in the pet oral
care category, expanding access to independent pet retailers nationwide.
CALGARY, AB, September XX, 2026 — Canadian pet oral wellness brand Wag & Bright Supply Co. is taking another major step in its North American growth, announcing a new partnership with national distributor Pet Food Experts (PFX), the leading pet specialty distributor in the United States.
This partnership will expand Wag & Bright’s U.S. distribution from regional markets to national availability through Pet Food Experts’ extensive network of pet specialty retailers.
Pet Food Experts proudly serves over 12,000 pet retail locations nationwide, and has built its business around supporting the pet specialty space. With decades of industry experience and a coast-to-coast distribution network, PFX connects independent pet retailers with innovative brands and products designed to help their businesses thrive.
For Wag & Bright, the partnership represents an important stage in the company’s growth.
“Partnering with Pet Food Experts is a huge milestone for Wag & Bright and this next stage of growth,” said Andrea Cormie, Founder and CEO of Wag & Bright. “Independent retailers have been such an important piece to building this brand, and finding a national partner that shares our commitment to supporting those retailers was incredibly important to us.”
"We could not be more excited about the addition of Wag & Bright to the PFX family of brands," said Nate Benner, Sr. Director of Vendor Development at Pet Food Experts. "We are thrilled to be able to offer these thoughtful, high-quality products to our retailers and, at the same time, to help Wag & Bright continue to grow their business nationally."
Founded in Calgary in 2021, Wag & Bright Supply Co. is a Canadian pet care brand focused on
making canine oral care easier and more approachable. With an emphasis on purposeful ingredients, thoughtful product design, third-party testing and quality manufacturing, Wag & Bright has grown from a Canadian startup into a brand carried by thousands of independent pet retailers around the world.
Its oral care range includes daily brushing essentials such as Puppy Polish toothpaste and Puppy Polisher toothbrushes, as well as Mighty Marrows®, long-lasting collagen dental chews developed to support canine dental care.
This partnership follows another significant investment in growth for Wag & Bright with the recent appointment of Patrick Lima as Vice President of Sales.
Lima brings 20 years of pet industry experience across sales leadership, independent retail, distribution and brand growth. In his new role, he will lead Wag & Bright’s sales strategy and strengthen relationships with retail and distribution partners as the company expands across Canada, the United States and international markets.
“This partnership gives us the opportunity to bring Wag & Bright products into more stores, more
communities, and ultimately to more dogs across the U.S., while continuing to grow in ways that align with who we are as a company,” says Lima.
Retailers interested in carrying Wag & Bright products can order here on PFX Marketplace.
CONTACTS:
Andrea Cormie
Founder & CEO, Wag & Bright Supply Co.
andrea@wagbright.com
403-975-4756
wagbright.com
Stephanie T. Baxendale
Communications Manager, Pet Food Experts
stephanie.baxendale@petfoodexperts.com
About Wag & Bright Supply Co.
Wag & Bright Supply Co. is a Canadian pet care company focused on reimagining canine oral care through innovative, thoughtfully developed products. The company is best known for Mighty Marrows, the original collagen dental chews for dogs, alongside its growing line of oral care products.
Wag & Bright works with independent retailers, distributors and industry partners across Canada, the
United States and international markets.
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