The term "Made in the USA" has become a label that consumers trust and seek out when searching for the perfect food or treat for their pet. After all, the horror of the 2007 melamine debacle still resonates with pet parents and subsequent pet food recalls remind us that it’s important to know the source and manufacturing of our food sources. A "Made in the USA" stamp on the packaging is one way to alleviate fears of off-shore (and often less standardized) sourcing. But can you trust it? Just because a product says it’s made in the USA, is it? Does it matter? Who decides this? What rules do they follow? As the trusted resource on everything pet you'll need to be ready to answer these questions for pet parents in your community.
As a pet store owner, you’re well aware that there’s no shortage of food options. In fact, every month sees new pet food releases each of them designed to be the healthiest and more palatable than the rest. Where there used to be adult food and puppy/kitten food; now there’s breed specific foods, novelty proteins, vegan, gently cooked, fully cooked, raw, frozen, etc. It’s no wonder your customers are confused about what to feed their pets! Part of that confusion stems from the idea there’s one best food to feed your pet. Of course, there isn’t. There are many brands that can provide pets with top-quality nutrition and variety they need to thrive.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
The New Year is almost here and as we all settle in for winter, with our own resolutions, why not throw one in for our pets? It’s easy in the pet food industry to forget that fresh is best when it comes to nutrition for ourselves and for our pets. We make resolutions to eat more salads, grab more greens, ditch fast food but what about our companions? Integrating raw foods into dogs and cats’ diets can make a huge difference in their health. Treating the freezer section of your store as an exclusive space, only for those committed to a 100% raw diet is the wrong approach.
As we all know the pet industry continues to grow with pet parents spending $69.5 billion on their pets in the U.S. just last year. For many people, their pets are like their children and therefore pet parents now more than ever truly care about what they are feeding their animals. Research shows that 55% of American pet owners are concerned about filler ingredients in pet food, such as grains and meat-by-products which often are not found in alternative pet diets. This concern has made a huge impact on the growth of the alternative pet food market.
Let’s face it: despite the high quality food brands you sell at your store, many pets could benefit from supplements. Pets experiencing symptoms like lack of energy, dull coat, upset stomach, bad breath, and even cancer can benefit from the right supplement recommendation. Even better, you have the opportunity for an add-on sale for nearly every customer that walks through your door.
As pet parents pay more attention to the dietary needs of their furry friends, they are taking their pets’ diets back to basics with Limited Ingredient Diets that eliminate any extra, unnecessary ingredients and help cats and dogs with food sensitivities. For those interested in maximizing nutritional benefits while minimizing risk of food allergies and other diet-related issues, LID may be the way to go.