Across the country the frenzy of Black Friday has taken over the Thanksgiving holiday weekend. As a small business owner it can often be difficult to compete with big box stores and online retail giants on these days. In response to this, small business owners have joined together to claim a day of their own. Nestled between Black Friday and Cyber Monday there is now Small Business Saturday. The movement has grown into a holiday shopping staple aiming to support small businesses just like you.
As the temperatures outside steadily drops and the sun sets earlier in the evening sky it's a sure sign that winter is creeping up on us. Humans are not alone in suffering from the harsh effects of winter; our four-legged friends are also feeling the effects. Make sure your furry friends are safe and warm this winter. From apparel all the way to diet you can find ways to help your customers' pets survive the winter and make your store thrive.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
Email marketing gets a bad reputation, some even say the practice is a form of antiquated marketing with little return on investment. Well I am here to tell you this just is not true. In actuality, research supports that people do read most of their emails and don't mind them from companies they do business with as long as they are interesting and relevant. In fact, with the proper strategy any business can succeed with email marketing, even pet retailers.