Original Post by: NextPaw March 4, 2019 Local pet shops face many unique challenges. For one, how do you stand out from the pack of other independent pet retailers in your area? Or even more challenging, how do you get noticed more than big box stores with their big marketing budgets? Getting a pet owner’s attention is the first step to driving more business to your store. The act of enticing customers has become increasingly difficult as consumers choices have drastically multiplied. “The paradox of choice,” states that when people are presented with a wider selection of options, the time that a person takes to make a decision increases rather than decreases.
During the month of June, millions across the globe will gather to celebrate LGBT Pride. Pride parades range in size from 5 million attendees in Sao Paulo, Brazil to only a 100 in Sligo, Ireland. No matter big or small there will be parades and parties held in every major city across the US and even in some small towns during June. The month of June is an opportunity to show your support for the LGBT members of your community whether they are customers or not. By celebrating pride in your business you can let your customers and the community you serve know that you believe in unconditional love for both pets and people everywhere.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
In the fight to compete with online and big box retailers, one of the strongest tools for the independent pet retailer is offering services. A groomer, daycare, training, self-service wash, or boarding will help increase traffic and widen your customer base. However, just getting them in the door doesn’t mean that they will also shop your shelves. There is some work and selling required. So take the time to get your team on board so you can tackle services in your store.
If you’re a pet retailer, you know how confusing the world of pet food can be for your customers. Should they buy canned food, dry food, or fresh food? What about grain-free foods? Should they go raw? The list goes on. You have to keep your finger on the pulse of new pet trends so you can stay ahead of the curve and be the “go to” source for your customers. In the ever-expanding area of pet food, it’s never been more important. According to industry publication, PetFood Industry, we’ll continue to see the humanization of pet food in the coming year. Probiotics, PCR, and preventive foods are just some of the crossover trends that have gone from the human market to the pet market.
One of the biggest threats to a pet's health is dental disease. This common issue among pets can have a very serious impact on their well being. According to the American Veterinary Medical Association (AVMA), 80% of dogs and 70% of cats will develop some form of oral disease by age three. Untreated oral disease can lead to serious conditions such as kidney disease, lung disease, and heart disease. In order to bring awareness to the dental health of our pets, February has been named National Pet Dental Month. Now is your chance to help pet parents improve their pet’s dental health and create good habits for year-round care.
While it’s not necessary for dogs to perform circus tricks, having good manners is always appreciated. Dogs have to be taught that you don’t want them jumping on people, that the couch isn’t a chew toy, and that sitting in place will earn them praise. Despite what many think, you CAN teach an old dog new tricks, whether the dog is 10 weeks old or 10 years old it is never too late to start training. This is why the Association of Professional Dog Trainers dedicates the month of January to educating pet owners on why dog training is important. Now is the time to be prepared for customers looking for all the tools they need to train their four-legged family members.