If you’re tired of your Facebook posts reaching a limited number of people, you're not alone. Organic reach for businesses is at an all time low, but luckily the social media website offers a powerful tool to change that: Facebook Ads. This platform gives small business marketers a louder voice and a chance to break through the clutter that fills up our news feeds, conveniently located on a website that we all use every day.
U.S. consumers are expected to spend an average $143.56 on Valentine’s Day as 55% of the population celebrates this year, an increase from last year’s $136.57, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. Total spending is expected to reach $19.6 billion, up from $18.2 billion last year.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
According to the American Veterinary Medical Association (AVMA), 80% of dogs and 70% of cats will develop some form of oral disease by age three. Overlooking pet dental health could lead to serious problems for pets, but it can be prevented with proper care. February is Pet Dental Health Month and the perfect time to create good habits that will last all year long.
Every year, retailers, manufacturers, distributors, and other industry insiders join together in Orlando, Florida for three days in March to discover the newest, most innovative pet products on the market today.
Everyone loves a great story. People want to feel connected to a group, feel a sense of belonging, and stories create this connection. Stories give us a reason to communicate and relate, and give us something to believe in. Stories make us feel better, smarter, safer, or even loved.
Across the country, independently owned businesses have joined together to create a small business force nestled between Black Friday and Cyber Monday. Small Business Saturday is a movement that has morphed from a small idea into a holiday shopping staple, supporting the “mom and pop” retailers that keep millions of American families afloat.