Everyone loves a great story. People want to feel connected to a group, feel a sense of belonging, and stories create this connection. Stories give us a reason to communicate and relate, and give us something to believe in. Stories make us feel better, smarter, safer, or even loved.
Across the country, independently owned businesses have joined together to create a small business force nestled between Black Friday and Cyber Monday. Small Business Saturday is a movement that has morphed from a small idea into a holiday shopping staple, supporting the “mom and pop” retailers that keep millions of American families afloat.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
Creating engaging and eye-catching merchandising displays doesn’t come easy for everyone. Great merchandising and store design seems to be "three parts magic and one part mastery", and not everyone is gifted with a creative sense that is crucial to creating great store layouts and product displays. For those who are not naturally talented with a flair for merchandising—as well as those who have matchbox-sized stores or simply want to refresh the look of their stores—there is good news! With a commitment to implementing a handful of effective merchandising strategies, anyone can turn become a brilliant merchandiser!
We all know that getting a new dog is equal parts amazing and difficult. Some people who bring a new dog home aren’t adequately prepared for what dog ownership entails. Whether a customer is thinking about getting a dog or just brought one home, share these helpful tips for new dog owners—they might learn something new!
In February, hundreds of retailers, food and product manufacturers, distributors, and veterinary service providers joined together in Laguna Beach, CA for the second annual Pet Industry Leadership Conference (PILC). Breakout sessions, presentations and casual conversations were held over four days, creating a powerful exchange of ideas and practices that will help the industry continue to thrive.
One of the biggest obstacles as a pet specialty retailer is managing shelf space—square footage is fixed and retailers are trying to squeeze in the greatest value per square inch of their stores. Independently owned pet stores are constantly looking to increase sales and by managing smart shelf space, it can be easy! With the help of GfK, store owners can get crucial insight into what thousands of other stores are doing to stay profitable.