Pet Industry Leaders Join Forces to Support The Pets of Ukraine
The Save Pets of Ukraine initiative is implemented by U-Hearts Foundation, a non-profit established in Lithuania by Kormotech, to advance programming activities to improve pet life conditions in Eastern Europe. Since the start of Russia`s invasion of Ukraine, 94.5 tons of pet food have already been delivered to 260 shelters in Ukraine.
“Kormotech has been fulfilling requests with their own capabilities and pet supplies but are running out of inventory and cannot meet the demand being created by the destruction,” said Liz Baker, CEO for Greater Good Charities. “This new coalition around Save Pets of Ukraine will help raise urgently needed cash donations to purchase medicine and supplies in countries nearby, as well as source food and product donations for longer-term relief.”
While many organizations, including Greater Good Charities, are focused on helping people and pets fleeing Ukraine, there is a desperate need to provide emergency relief to those remaining in the western section of this beleaguered nation. While pet food and supplies will be needed long term, the most urgent need is for cash donations so that products can be purchased quickly in neighboring countries and shipped in. With Kormotech’s presence in the country and its partner’s ability to source donations, Save Pets of Ukraine is uniquely positioned to help those remaining in Ukraine.
“With each new image of families and pets fleeing from their homes and fighting for their lives, there’s never been a greater need to come together as an industry to provide additional support and advance the cause of peace,” said Michael Baker, President, and CEO of Pet Food Experts.
Save Pets of Ukraine provides a mechanism for Ukrainian animal welfare organizations and individuals to request these critical items, and so far, it has received thousands of requests. The most requested items are:
- Pet food for cats, dogs, birds, rodents, and other pets
- Supplies, including collars, leashes, muzzles, cages, and carriers
- Medications for animals
How You Can Help Now
Greater Good Charities is collecting cash donations on behalf of Save Pets of Ukraine. All donations made in the U.S. are 100% tax-deductible, as allowable by law, and 100% of donations received will support the initiative. U-Hearts Foundation will coordinate the purchase and distribution of supplies into the country. Those interested in donating are invited to visit greatergood.org/savepetsofukraine.
Greater Good Charities is also sourcing product donations and coordinating the shipment of goods to neighboring countries for distribution. If you are a company in the U.S. or Europe interested in making a product donation, please email email@example.com.
The initiative gives priority to pet volunteers and shelters and humanitarian aid to points under constant fire. The group also endeavors to connect pet stores in cities not currently affected by the Russian invasion with individuals seeking help.
About Greater Good Charities
Greater Good Charities is a 501(c)(3) national nonprofit organization that works to help people, pets, and the planet by mobilizing in response to need and amplifying the good. Greater Good Charities, with a 100/100 rating on Charity Navigator, and has provided more than $400 million in impact, including cash grants, in-kind supplies, and programmatic support, to over 5,000 charitable partners in 121 countries since 2007. To learn more about how Greater Good Charities is amplifying the good across the globe, please visit greatergood.org or follow Facebook, Instagram, Twitter, YouTube, and TikTok.
About Pets Around the World (PAW)
Pets Around the World was formed by a group of experienced pet professionals that have an unwavering love of pets and help connect the best pet food manufacturers with pet parents all over the world. Using the PAW global network, we are helping Kormotech to gather the much-needed resources to help Ukraine’s pets and pet families. To learn more about PAW, please visit www.petsaroundthe.world.
About Matrix Partners
Matrix Partners is a brand strategy and communications agency that focuses exclusively on pet products. For more than 30 years, it has created pet brands that enrich the human-animal bond. Every Matrix team member is firmly committed to helping people and pets in need, having raised significant sums for the American Cancer Society and Autism Speaks, in addition to supporting several pet rescue organizations. We will reach out to our extensive pet industry and pet owner friends to solicit funds for this important initiative. For more information, please visit www.matrix1.com or email firstname.lastname@example.org.
About Phillips Pet Food & Supplies
Phillips Pet Food & Supplies began as a family-owned and operated business in 1938. Today, there are 12 distribution centers strategically located across the country. We proudly service Pet stores, Aquatic stores, Feed & Farm stores, Groomers, Veterinarians, and Humane Organizations. Our commitment is simple: To provide our customers with the products and services that will contribute to the growth and profitability of their business. Visit us at www.phillipspet.com to learn more.
About Pet Food Experts
Pet Food Experts (PFX) has been putting people first for over 33 years. PFX has grown to be a leading distributor of pet food and supplies partnering with 6,500 pet specialty retailers in 39 states across the U.S. PFX is an award-winning, relationship-driven, service innovator offering best-in-class customer experience and delivering long-term success for its partners and industry at large.