PAWTUCKET, RI, October 1, 2026 — National distributor Pet Food Experts (PFX), the leading pet specialty distributor in the United States, is excited to announce their partnership with Finfare in all regions, beginning October 1, 2026.
Finfare's mission is simple: Redefining pet snacking through the art of seafood.
Built on decades of experience producing premium seafood for the human food industry, Finfare brings deep expertise in seafood sourcing, processing, quality, and innovation to the pet category. The company works with responsible fisheries and trusted supply partners that share its commitment to sustainability, traceability, and responsible stewardship of marine resources.
At the heart of the Finfare portfolio is a collection of treats and meal toppers made with sashimi-grade salmon using the brand’s proprietary Cold-Craft™ process, which combines gentle cold smoking and freeze drying. These carefully selected techniques help preserve the fish’s natural flavor, aroma, and nutritional value while creating highly palatable textures for dogs and cats.
Finfare’s approach was recently recognized with the 2026 Pet Innovation Award for Alternative Cat Treat of the Year, highlighting the brand’s commitment to bringing differentiated, premium seafood products to the pet category.
From sourcing through processing, Finfare applies the same attention to quality associated with premium seafood for people. Fish is carefully handled and processed to preserve freshness and naturally occurring nutrients, including Omega-3 fatty acids, while minimizing the need for unnecessary ingredients.
The portfolio continues to expand with innovative seafood-based products that combine premium ingredients, thoughtful processing, nutrition, palatability, and convenience. The latest addition is Finfare’s Wild Alaskan Salmon & Pollock Omega-3 Oil Drizzle, made with premium wild-caught Alaskan fish oil and packaged in an innovative mess-free bottle designed for a clean, precise drizzle. Unlike traditional fish-oil pumps that can drip, clog, or leak, the bottle makes it easy for pet parents to add a flavorful, nutrient-rich
boost to everyday meals.
Available in a variety of formats and textures for both dogs and cats, the Finfare portfolio includes:
Dog Treats: Salmon Skin Strips, Salmon Nuggets, and Salmon Bites — available in 2 oz, 4 oz, and 9 oz packs
Dog Topper: Salmon Crumbles — available in 2 oz and 9 oz packs
Cat Treats: Salmon Nuggets and Salmon Bites — available in 1.3 oz and 6 oz packs
Cat Meal Topper: Salmon Sprinkles — available in 1.3 oz and 6 oz packs
Dogs & Cats: Wild Alaskan Salmon & Pollock Omega-3 Oil Drizzle
Retailers looking to "reel in" the Finfare product line can order here on PFX Marketplace.
CONTACTS:
Stephanie T. Baxendale
Communications Manager, Pet Food Experts
stephanie.baxendale@petfoodexperts.com
.svg){kind=icon}