PAWTUCKET, RI (SEPTEMBER, 2026) - The idea is simple: Putting pets first and building brands with integrity.
Pet Food Experts (PFX), the leading pet specialty distributor in the US, agrees.
Which is why Forza10 and Natural Code, both under the Nasta Pet Food umbrella, are joining the PFX family of trusted brands in the Northeast, Mid-Atlantic, Midwest, Ohio Valley, Mountain, Pacific Northwest and West regions!
FORZA10 is a premium Italian pet food brand with more than 25 years of experience developing targeted nutrition for dogs and cats with food sensitivities and specific health needs. Its formulas provide nutritional support across areas including skin and coat, digestive, renal, and urinary health, as well as everyday nutrition for pets with food sensitivities.
Many FORZA10 formulas feature carefully selected, high-quality ingredients and limited animal protein sources, including wild-caught fish and alternative proteins. FORZA10 recipes are made without artificial colors, flavors, preservatives, or GMOs, while select formulas incorporate botanical actives to provide targeted nutritional support.
FORZA10’s patented Active Fresh System (AFS) helps protect heat-sensitive botanical actives, preserving their stability and nutritional properties. Made in Italy, FORZA10 combines food-sensitivity expertise, scientific research, and innovative nutritional technology to support the lifelong health and wellness of dogs and cats.
Natural Code is a premium Italian pet food brand focused on natural nutrition and creating highly palatable wet food for cats. Built around a “Pure & Simple” philosophy, Natural Code selects high-quality raw materials to create recipes made with 100% natural ingredients, offering cats nutritious, delicious meals with ingredients pet parents can recognize.
Natural Code recipes feature carefully selected, high-quality animal proteins, including a diverse selection of fish, poultry, and other protein sources. Recipes are made without artificial preservatives, colors, or flavors and with non-GMO ingredients, reflecting the brand’s commitment to simple, transparent nutrition.
Variety is at the heart of Natural Code, with recipes featuring a range of proteins and ingredient combinations. By bringing together natural ingredients, appealing variety and high palatability, Natural Code gives cat parents more ways to provide delicious nutrition while keeping mealtime interesting.
Reach out to your PFX Territory Manager or visit the PFX Marketplace to stock your shelves with all the incredible products available from these two exciting new brands!
About Nasta Pet Food
Founded in 2016 in France, Nasta Pet Food is an international family-owned group specializing in ultra-premium pet nutrition, combining the benefits of Nature, Science, and Taste. The Group develops a complementary portfolio of high-value brands, driven by entrepreneurial teams, integrated industrial expertise, and high standards of quality, transparency, and nutritional performance.
Its portfolio includes Bab’in, Forza10, Natural Code, and FirstMate, representing more than 150 years of combined expertise in animal nutrition.
Present in France, Italy, North America, and China, Nasta Pet Food distributes its products in over 30 markets worldwide and pursues a sustainable growth strategy combining organic development and targeted acquisitions.
Media Contact Information:
Nathalie Belilty
Phone: 954-326-2562
Email: Nathalie.belilty@nasta.com
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