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Pet Food Experts

Pet Food Experts


The AI-powered hub introduces convenient self-serve options, advanced search functionality, and cross-device capabilities for a seamlessly integrated experience.

Pawtucket, RI – June 12, 2024 — Pet Food Experts (PFX), a leading distributor of pet essentials, announces the debut of an elevated online ordering platform with a newly integrated mobile app, available exclusively to its expanding network of independent pet retailers. 

Developed in collaboration with industry-leading enterprise commerce experts Optimizely and Nishtech, this advanced experience offers PFX retailers a suite of time-saving upgrades, including a fresh user-friendly interface, machine-driven product recommendations, unified ordering across devices, and expedited checkout. The newly introduced mobile app, featuring quick scan technology, empowers retailers to expedite reordering. This enhancement streamlines the ordering workflow and significantly improves efficiency and convenience in overseeing and replenishing their pet product inventory.

Kelly Pye, Pet Food Experts Director of Customer Experience and National Accounts and key project lead emphasizes the platform’s customer-centric design expressing, “This elevated experience is a direct response to the insightful feedback from our retailers. We aimed to streamline the ordering process, minimize time, and introduce self-service upgrades like online bill pay and easy returns, putting valuable time back in the day for our retailers.”

Reflecting on these updates, Roo’s Holistic Pet Supplies highlighted the platforms’ cleaner interface, better photos, and ease of checking product availability as significant improvements.

Key Features

  • New Mobile App: Includes popular quick scan technology, available for download on the Apple and Google Play stores
  • Fresh User-Friendly Interface: A visually appealing and intuitive design for a seamless ordering experience
  • AI-Powered Product Recommendations: Tailored suggestions based on order history, streamlining the ordering process
  • Enhanced Search Functionality: Introduces an advanced search system for swift and accurate product discovery
  • Online Bill Pay: View, manage, and simplify financial transactions 
  • Easy Reordering: Effortless reordering of frequently purchased items
  • Quick Scan: Rapid product scanning, leveraging barcode technology to enhance efficiency and save time in the ordering process
  • Bulk Uploads: Streamlining large-volume orders with ease with up to 500 lines
  • Seamless Cross-Device Ordering: Initiate an order on your cell phone and seamlessly complete it on your desktop

This next-gen platform is set to revolutionize how independent pet retailers manage their orders and inventory, making it easier and more efficient than ever before. 


Marketplace is now available for all Pet Food Experts retailers. For more information visit

About Pet Food Experts

With a history spanning over 80 years, Pet Food Experts has evolved into a premier distributor of pet food, treats, toys, and supplies, servicing over 6,200 independent pet retailers across 39 states in the U.S. Renowned for its award-winning approach, it thrives on relationships, service innovation, and providing an unparalleled customer experience. Pet Food Experts is committed to fostering enduring success for its partners and serving as a thought leader, lighting the way for a transformative impact for the entire pet ecosystem. Discover more at or follow on Facebook, Instagram, TikTok, LinkedIn, or the company blog.