PAWTUCKET, RI, October 6, 2026 — Dogs love without conditions. And Unconditional believes they deserve to be loved the same way. That shared belief is why Pet Food Experts (PFX), the leading pet specialty distributor in the United States, is excited to announce that Unconditional joined the PFX family of brands in all regions as of October 1, 2026.
It all starts with real ingredients.
Unconditional began as a labor of love, built on a genuine passion for making dog food from real ingredients. Its recipes deliver protein-rich nutrition, with 80% of that protein coming from animal ingredients. They contain no artificial flavors, colors or preservatives, and no corn, wheat or soy.
The team has spent 25 years perfecting the art of air-drying, a slow, low-heat process done largely by hand. The Unconditional portfolio includes 100% air-dried complete diets, grain-free blends that pair high-protein kibble with air-dried inclusions, and functional toppers. Air-drying locks in the nutrition and taste dogs love, while giving pet parents the convenience of a shelf-stable food.
But nutrition like this usually comes at a price. A high one.
So Unconditional set out to create options with better nutrition while also maintaining an approachable price point. Made in California, where more of its production process is kept in-house, the family-owned factory sits amidst some of the most productive farmland in America, air-drying real food right there on site.
"This isn't just a business to me," says Avrum Elmakis, founder of Unconditional. "It's personal. Good dog food exists, but it's rare and usually priced out of reach. Unconditional is my answer — proof that you don't have to choose between feeding your dog real food and keeping a real budget."
Retailers looking to show some love for Unconditional, with real-food nutrition and no freezer, thawing or prep, can order here on PFX Marketplace.
About Unconditional
Unconditional is a California-based premium dog food brand, delivering protein-forward nutrition through air-dried and air-dried-inclusion formats. Real food, honest value.
Every bag is made in the company’s own factory in Fresno, California, where the team has spent 25 years perfecting the art of air-drying, a slow, low-heat process done largely by hand that locks in nutrients and flavor. The portfolio spans 100% air-dried complete diets, grain-free blends pairing high-protein kibble with air-dried inclusions, and functional toppers. Every recipe is protein-packed, with no artificial ingredients, fillers or byproducts.
Founded on the belief that dogs love without conditions, Unconditional was made for pet parents who want to feed better nutrition while staying on a budget. Because the company owns its factory, it can offer real air-dried nutrition, made in California and priced for everyday feeding. Unconditional is sold through the pet specialty retailers that know dogs best.
MEDIA CONTACT:
Stephanie T. Baxendale
Communications Manager, Pet Food Experts
stephanie.baxendale@petfoodexperts.com
.svg){kind=icon}