According to Packaged Facts, a market research firm, millennial pet owners are changing the landscape of the pet industry. These pet owners are ages 18-34 and not only have pets of their own, but they coddle them like newborns, using the most sustainable and economic ways possible. Millennials now make up the highest percentage of pet owners, responsible for 43 percent of pet owner growth from 2007 to 2015.
Retailers, manufacturers, distributors, and pet parents are constantly keeping an eye on pet food trends so they can get their hands on the next big thing. As the humanization of pets has shown that people are treating their furry family members with just as much love as their own children, this has brought a wave of human food trends into the industry.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
Everyone loves a great story. People want to feel connected to a group, feel a sense of belonging, and stories create this connection. Stories give us a reason to communicate and relate, and give us something to believe in. Stories make us feel better, smarter, safer, or even loved.
Pet Food Experts knows that when we operate better, our customers do, too. In spring of this year, our Operations team began to explore each step of the order entry and delivery process in an effort to increase order accuracy and the number of perfect orders that arrived at our customers' doors. After months of ongoing initiatives including nearly every department, we are ending the year on a high note.
Even if pets show no signs of digestive issues or chronic conditions, pet parents can nurture their pet's intestinal health by increasing nutrients in their diet to maintain properly functioning systems. Bone broths offer an easy-to-absorb source of essential nutrients that are important for overall health and well-being of all pets, and especially vital for seniors and those with compromised immune systems.
Every pet owner knows their pets deserve the very best, especially during the holiday seasons. With the evolution of the modern family, pets hold equal weight to children. When it comes to the holidays, millions of pet parents around the country are sure to pick up an extra special gift to give their furry family members while shopping for their loved ones.