Holly Everett

Holly joined the Pet Food Experts team in 2014, starting in a sales support role before joining the Marketing team as Communications Coordinator in 2015. She leverages her marketing knowledge, deep understanding of our customers' needs, and love of pets to provide latest in product, industry and Pet Food Experts news, as well as helpful tips to help our retailer partners grow their business. When she's not working, you will find her spending time with her friends and their dogs, cuddled up on her couch with her cats watching her favorite TV shows or reading about the latest news in marketing, pop culture, and the pet industry!

Nutrition Pet Health

A Guide to the Alternative Pet Food Aisle

By: Holly Everett April 12th, 2018

Blog Feature

According to the market research firm Mintel, 70% of American households have at least one pet, and nearly half of those pet owners consider the animal’s taste when buying food. Owners are also taking their pets’ nutrition more seriously: 55% of American pet owners are concerned about filler ingredients in pet food, such as grains and meat by-products.

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New CBD Products from Super Snouts Hemp Company

By: Holly Everett April 2nd, 2018

Blog Feature

Super Snouts has three new CBD products for pets that will continue providing the Health of Hemp, From the Seed to the Snout!

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New Products

New from Open Farm: Rustic Stews & Kefir

By: Holly Everett March 30th, 2018

Blog Feature

Open Farm is making their way into the wet food and topper category with the launch of Rustic Stews and Kefir for cats and dogs! Introduced to retailers at Global Pet Expo, these products provide Open Farm’s high standards for quality and transparency that pet parents expect.

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Industry News

5 Ways Community Events Help Build a Great Brand

By: Holly Everett March 8th, 2018

Blog Feature

Trends have indicated how important it is for retailers to consider more than their price point. Today’s consumers aren’t just shopping for the best deal — they’re shopping for the best brand. What does it mean to be the best brand? It’s about the consumers’ perception of your brand, as well as the relationship you have with your existing customers.

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Industry News

A Retailer's Guide to Facebook Advertising

By: Holly Everett February 23rd, 2018

Blog Feature

If you’re tired of your Facebook posts reaching a limited number of people, you're not alone. Organic reach for businesses is at an all time low, but luckily the social media website offers a powerful tool to change that: Facebook Ads. This platform gives small business marketers a louder voice and a chance to break through the clutter that fills up our news feeds, conveniently located on a website that we all use every day.

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Pet Health

Over Half of Pets in the United States are Overweight

By: Holly Everett February 15th, 2018

Blog Feature

Pet obesity in the U.S. continued to steadily increase in 2016, affecting nearly 59% of cats and 54% of dogs, according to the Association for Pet Obesity Prevention (APOP). During the ninth annual survey, APOP also found pet owners and veterinary professionals disagreed on key pet food issues such as the benefits of corn and grains, value of raw and organic diets, and the best sources of pet nutritional advice.

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