Creating a unique shopping experience and building customer loyalty is the most surefire way to beat out big box stores and online retail giants. You can offer insights and advice to pet parents that they can't get anywhere else and by doing this you offer a more personalized shopping experiencing. Manufacturer frequent buyer discounts paired with your own rewards program is another great way to improve the customer experience and grow customer retention. Research shows that acquiring new customers can cost 5x more than retaining current customers and by increasing retention by just 5 percent through customer loyalty programs you can boost revenue by 75 percent. Wow!
One of the biggest threats to a pet's health is dental disease. This common issue among pets can have a very serious impact on their well being. According to the American Veterinary Medical Association (AVMA), 80% of dogs and 70% of cats will develop some form of oral disease by age three. Untreated oral disease can lead to serious conditions such as kidney disease, lung disease, and heart disease. In order to bring awareness to the dental health of our pets, February has been named National Pet Dental Month. Now is your chance to help pet parents improve their pet’s dental health and create good habits for year-round care.
Gain valuable insight into the behavior of the modern pet consumer and start effectively connecting with your customers.
As we all know the pet industry continues to grow with pet parents spending $69.5 billion on their pets in the U.S. just last year. For many people, their pets are like their children and therefore pet parents now more than ever truly care about what they are feeding their animals. Research shows that 55% of American pet owners are concerned about filler ingredients in pet food, such as grains and meat-by-products which often are not found in alternative pet diets. This concern has made a huge impact on the growth of the alternative pet food market.
Despite what some may think, sustainability can be much more than recycling and reducing your carbon footprint. In the pet industry, sustainability concerns play a major role in the production of many of our favorite brands. Research has found that cats and dogs make up 25 to 30 percent of the environmental impact of meat consumption in the United States each year. With this in mind, more and more members of the pet industry are making the effort to move towards more sustainable practices to protect and ensure the future of our planet.
Across the country the frenzy of Black Friday has taken over the Thanksgiving holiday weekend. As a small business owner it can often be difficult to compete with big box stores and online retail giants on these days. In response to this, small business owners have joined together to claim a day of their own. Nestled between Black Friday and Cyber Monday there is now Small Business Saturday. The movement has grown into a holiday shopping staple aiming to support small businesses just like you.
Pet Food Experts is pleased to announce that we have acquired Monarch Pet Products. Monarch Pet Products located in Denver, CO has been servicing independent pet retailers in Colorado, Utah, New Mexico, and Wyoming since 2009. This acquisition means we will be gaining over 365 new independent pet retail partners in the Mountain Region and expanding our distribution footprint from 29 states to 32 states.